Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.
Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as we “should!”
Okay, so the first thing today, is to learn where I got this great tip – from Lee Odden, the head honcho over at www.toprankblog.com and what a great tip it is! Lee is the knowledge generator there (among many other things I’d imagine) and in that role he writes great blog posts about all types of online marketing from strategy to tips to empirical items of note. So Kudos right off the bat to Lee!
What’d he say…well his blog piece is here that I found just on Friday past, and it is of great interest….perhaps because I love art of almost any type and whole Samurai style and content of the piece is so so much fun to read from – and to learn too!
So at weeks end, what have I got this time to have you spend your weekend thinking on – well, it’s a site by two of the globe’s best known online marketers – Rand Fishkin and Dharmesh Shah whom you must have heard about, right?
Well their site is www.inbound.org and what a great way to spend the weekend catching up on marketing knowledge, eh!
Guest Post by Stephanie Shuster…
STARTOFF Crowns 10 Winners and iF Celebrates 2 Years
STARTOFF Winners are some of over 340 Hamilton Innovators Benefitting from MEDI’s ONE Initiative
Hamilton, ON (November 2, 2012) – Over the past two months, anticipation has been building in the city around STARTOFF Hamilton, the newest competition brought to the community by Regional Innovation Centre (RIC) Innovation Factory (iF). After public outreach campaigns including a fun, start-up themed obstacle course at SUPERCRAWL, an “8-Bit Invasion” of ten stylized sculptures placed throughout the city, and the retro-videogame inspired voting platform hosted at startoff.ca, the contest has come to a close.
If it’s one guy I especially like when it comes to reading his “take” on all things marketing, it’s Oli Gardner of unbounce.com – and yes, he’s done it again! His take on the latest infographic, published by Wordstream entitled “24 Hours in the Google Economy” is pretty dang spot on and you must both go to look over the longish infographic here first….then read Oli’s take here.
See what I mean?
Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.
Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.
Not too often that I get to see a targeted spot-on SEO infographic that speaks to me both with great knowledge and it has a timelyness that I can appreciate, so when I found this one this morning I just knew I had to share it right here!
From what I can gather – tho to be totally honest even an old media guy like me knows how to find attributions – this one is a bit muddy. You can find the infographic here on the www.advancedwebranking.com site, and it’s bylined by a writer (note, not an artist either it appears) named Dana Loiz of Caphyon, an apparent marketing firm.
Okay, if you’re like me you try not to be online much each weekend…well…at least you do try. Yet I find that while I do not much surfing (other than looking up stuff I’d have no chance of ever getting correct in the New York Times crossword) emails I do try to look at at least once a day.
That should, at least in my mind “cut down” on the huge numbers of emails that I find in my INBOX on a Monday morning….but once again, today…I had more than 250+ emails…and yes, most of them were not for me.
Simply put, because I was so dang busy with clients first and speaking engagements secondly….and this post today is yes, late…but on just where I’ve been lately passing along our knowledge of online marketing!
And I’ve got two seperate events to talk about today…so here’s the one on the weekend just past!
Okay, so you’re just searching for something – say it might be news on that Hamilton Lion’s Lair event just of a week ago. So you type into your Google search field “Lion’s Lair 2012″ and click on SEARCH….and up come the hits.
And guess what….one of them, the top one in this case as the #1 hit, has a picture of the “author” as well as the normal search snippet that Google adds to the description area.
Wouldn’t it be nice if that photo was of YOU?
Lion’s Lair as all our regular readers know, is Hamilton’s answer to the CBC Dragon’s Den TV show – and we offer up a similar contest right here in #HamOnt for our own local startups to come and pitch to 5 local Lions! And what a great second annual it was this year too!
Yes that’s right….today is the second annual Lion’s Lair Gala event where the winners of the contest will be announced….and Snappay is one of those in the running for $100,000 in cash and prizes – and we’re pumped!
And the #HamOnt Spectator, our daily newspaper covered same in a full-page spread on those top ten finalists and can be seen here too (big shout-out to Meredith MacLeod for the great reporting too!).
And a small reminder/disclaimer, that Snappay is a new mobile app that I’ve invested in and I am the CEO so it was myself that did the “pitch” to the Lions back in late August so as you may be able to tell, I’m very proud of what the company has done in the past 5 months since our launch!