Online Marketing Program: 4.0 Monitoring & Analytics Tasks
Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!
Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.
Another Fabulous InfoGraphic Friday!
Yup, Friday again and it’s been a week with some real challenges all of which turned into victories! We signed up two new SEO clients and made a start-up investment too….and already it’s Friday! So on to our infographic roundup for the past week or so…
First up today, is the great one on SEO Audits in 20 Minutes, from the folks over at InMotion.com! As you can see by the image here, they’ve tried to capture what to do and how to do it in a method that tackles one of the most necessary yet under-utilized aspects of Internet marketing: the SEO audit.
Online Marketing Program: 3.2 Social Media Community
Social Media Authority, leads to positioning that one can expect will lead to the following increase in awareness on the web…i.e. the formation of your own Social Media Community…
Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more links from authority sites, the more people view the linked to author’s content as authoritative.
All the while, your increased links lead to increased ranking in Google and Bing/Yahoo and many people take high rankings in search engines to mean that Google itself has decided that the site is yes, an Authority.
Thank Gosh it’s Our Weekly Friday Wrap-Up!
Okay, the w
eeks almost over and we’ve seen some great new items this week that need to be shared about online marketing and of course, on SEO too! While that might seem like a daunting task, i.e. the capture of a whole week’s worth of marketing data – I must explain that with over 170+ blogs, forums, boards and polling sites read daily, it’s harder to “cut” an item out of this short Friday list than to keep them all to share…but here goes! Got your learning cap on?
Online Marketing Program: 3.1 Social Media Authority
What is Social Authority?
One of the key components in successful social media marketing implementation is building “social authority.“
Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or
area…
Why can that be important to SME business owners?
It is through this process of “building social authority” that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation.
A Couple of Friday week-ending Things…
Hello all…and yes, I know that I’m more than a bit late for todays week-ending blog piece…but we’ve been pretty busy with all the start-ups, mentoring, coaching and yes, we’ve also begun the Xmas season with last nite’s big party at McMaster Innovation Park with our own Innovation Factory Holiday Soiree!
And I had fun. No two ways about it….I met lots of start-ups that I’ve coached or mentored or who’ve taken our own “Go-To-Market” seminars and chatted with them all!
Online Marketing Program: 3.0 Social Media Beginnings
Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – your Social Media Program Campaign!
And a reminder, that Social Media tasks can be defined as -
[def. ~ is the set of tasks that must be done on a daily basis that deal with your online reputation, your position of credibility within your channel and your ability to mentor and aid others within that channel. More than that, you are also planning on proving your social authority as a recognized expert in that channel.]
SEO Friday: A Potpourri of Infographics, eh!
Yup, it’s Friday again and our work has all been caught up…we’re finallly in the home stretch for a couple of site developments/rebuilds and our SEO linking lures worked pretty good this week (dont’cha love .edu links!!!) and so the weekend appears to be time off mostly.
Well…mostly…but I did think that I’d run a quick search on infographics and SEO and stats and metrics and here’s some of the ones I’ve drilled down on in the past few days.
InnovationFactory: Lunch ‘n Learn on Employment Law
Going to a Lunch ‘n Learn put on by the Innovation Factory is one of the best ways I know to gain valuable insight into areas that many entrepreneurs just do not know enough about. And yesterday’s session on Employment Law was a great success!
Wait, you say….a Lunch ‘n Learn on legal stuff and it wasn’t boring? No, actually while that may be what many attendees might have expected, it wasn’t the experience that I got…in fact, the content was great!
Online Marketing Program: 2.3 Off-Page Optimization Advanced
Okay, so if you’ve been following along on our Online Marketing Program, you’ll remember that last week we discussed the off-page optimization beginnings….and today we move to the advanced areas to consider…and that’s citations. What are those you will ask….and the answer is that they are pretty easy tools to use to get some serp traction and that’s really important if you think abour it.
First, let’s look at citations – and what is a citation? From David Mihm’s site over at GetListed.org here’s the working definition of what we mean when we use the term citation –
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We're in the Globe!
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