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Lead Scammers: Don’t get Caught, eh!

February 17, 2014 by · 3 Comments
Filed under: SEO 

ScamWe tend to mind our own business pretty well for the most part…it’s not often anymore that I feel the need to “out” scam what with the whole general internet user base getting so much more knowledgeable about same. And as I’ve noticed more and more folks are learning about the rewards of dealing with companies that email you first with what looks like a real live “free lunch – get rich quick” type of scheme…and then after you PayPal payment goest thru, you’re left with nothing at all. Been there, done that and yup, got the T-Shirt on those kinda scams and yes we’ve often been asked by clients for counsel on what appears to them to be a great opportunity…but not really.

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Tools: What Every SEO Practitioner Needs!

February 14, 2014 by · 10 Comments
Filed under: SEO 

heartOkay, these URLs have been sitting in my SEO > Tools folder for a bit and I thought that I’d share them with you…call it my “Valentines” gift to the SMB world, eh!

Yes, there’s some great ones…as well as some real clinkers. Some are free…some cost something. Some do a really great job…others not so much. Some are pretty specific in their results while others are all over the place…but they all should get a real look/see for you to think on using.

One more note – that like all SEO types, I too use tools. Some of these ones too. But to be really honest here, my own fav’s were built by me – I’m a 40+ year programmer so using VBasic or ASP or .NET or Ruby to build a free-standing desktop tool is still my fav way to go. Sometimes tho, the same results can be had from one of these tools listed here today…but sometimes not, i.e. ymmv…but do give some a look, eh!

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Manual vs Algo Penalties: What’s the Worst?

February 10, 2014 by · 8 Comments
Filed under: SEO 

penalty-6Knowing what kind of a penalty your site receives from Google is the start of learning how to fix same – there I said it. That is so true that I’m always surprised when a new client comes along and they have no idea as to “which” type of a penalty they’ve been hit with. How does one tell and even more importantly, what can you do about same would be the import of todays post on Google penalties, eh!

Penalties come in two kinds of course – manual and algorithmic and yes there is a difference. A manual penalty from Google is when an actual human being at Google takes manual action against a website. One of the most recent (and attention grabbing) examples of Google taking manual action against a website and penalizing it was the J.C. Penney paid links scandal

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Canada Day 2014 Launches our New Canuck Anti-Spam Law!

February 7, 2014 by · 4 Comments
Filed under: SEO 

spam_lawYes, you read that right…on July 1, 2014, the new Canadian Anti-Spam Law comes into effect and that looks like a great idea…or is it?

I mean we all get spam, right? If it’s not the ‘enlarging of body parts’ to ‘solar power’ to ‘flower delivery’ to ‘cougar dating’ to ‘blood pressure solutions’ to ‘vydox for females’ to ‘anti-aging secrets’ to ‘auto protection’ to ‘insurance quotes’ — just about anything and everything else, we all get dunned with this river of spam. Why you might ask?

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DIY SEO: Local Runs on Canadian Citations, eh!

February 3, 2014 by · 9 Comments
Filed under: SEO 

citation_iconOkay, you’re an SMB owner and you run a bricks ‘n mortar location in your Canadian city, in any of our Canuck provinces and you’re wondering how you can get some LOCAL ranking traction. And the simple answer is – you need to use Citations (as described here in Wiki) to gain that traction via search engine rankings….and so now you know.

Huh? Well the real story of course is much longer and some background can be found here & here & here & here….and ESPECIALLY HERE….and yes, as you’d begin to suspect, there are more and more local search ranking factors at work than mere Citations – but that’s where we all begin.

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Monitor Your Online Rep or End Up an Amy, eh!

January 31, 2014 by · 3 Comments
Filed under: SEO 

badAmyInteresting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.

Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!

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Google NEWS: Rollout of “Search Plus Your World”

January 27, 2014 by · 2 Comments
Filed under: SEO 

g+syw_icon.pgIt appears that yes – Google has just changed the way they show web search results….once again, eh! In the past 2 weeks they’ve been rolling out the launch of this wherein Google now finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.

The change is live now, though it’s only for those signed-in to Google.com and searching in English but I’m sure that will change quickly for all the various Google sites around the globe. You’ll know when it happens, because Google will let you know via a message above your search results that lets you know that it’s up and live and you’re ‘in’ the groove!

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Fabulous Infographic Friday!

January 24, 2014 by · 2 Comments
Filed under: SEO 

fridayAh…Fridays and yes, it’s time once more for some Infographic pointers and we’ve got a couple of great ones – and an eBook too tha are well worth the clicks for Canadian SEO, eh!

And a reminder that for most/many/some of us SEO practitioners, Infographics still – emphasis on still – work for both the sharing of complex info and stats…and for SEO rankings too. That’s what I believe. That’s what our own empirical testing shows for clients that we have that “do” the Infographic tactic to gain Authority/Trust and yes, rankings too!

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Google+ for Brands:Updates & Tactics…

January 20, 2014 by · 2 Comments
Filed under: SEO 

google+brandGoogle+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.

First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.

Users who use products….and you hve a brand, right?

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VistaShift Blog: “Know Your Customer…but Don’t Ask!”

January 16, 2014 by · 2 Comments
Filed under: SEO 

fasterhorsefinal2-300x200I got an early notice about this post just yesterday and thought hey now doesn’t that make some sense!

What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to excel, they need to talk to their customers.

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Use BING Ad Intelligence Tools for Better Keyword Research!

January 13, 2014 by · 2 Comments
Filed under: SEO 

bing-2Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.

And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!

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A Google+ Content Strategies Infographic!

January 10, 2014 by · 2 Comments
Filed under: SEO 

g+_iconAlright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but don’t register…till all of a suden, I get it.

And CopyBlogger is one of those sites that yes, I’ve heard of many many times in the past decade or so…but not thought of conciously as a site to visit. I blog. So do they. I blog on “all things SEO” for us Canucks. They blog on online marketing strategies…an allied field to be sure. I blog alot it appears on Google…and it’s various efforts to dominate the world. And CopyBlogger appears to at least have done so too…hence this Infographic and how I think it’s important.

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