Tuesday Infographic Day: Long Tail has Hidden Value!
Well, I suppose that the first thing is to know the term “long tail” and what that means for us SEO types – as well as SMB owners all over the globe! So…what is a “long tail?”
Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…
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FabFriday: SEO and .pdfs….What works for Ranking!
Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.
First, you have to understand that search engines, i.e. Google, Bing etc. can read a .pdf perfectly. It’s a text based program developed by Adobe that is universal in its acceptance and use all over the globe. And the contents of any .pdf can easily be read, indexed and yes, ranked by search engines too.
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Negative SEO: Chapter Five from Google!
Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?
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Where is Technology Headed Next?
Back in the traces once again…and looking forward big time to 2013 and what that will bring for my city and myself in the way of new technology and new investments.
That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt by our Hamilton Spectator entitled “Where is Technology Headed” and sub titled “We’ve asked Hamilton’s Savvy Ones!” and yup, guess I’m one of same!
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What The Heck Is SEO? A Rebuttal!
Okay, I’m supposed to be “off” for Xmas…but this just in!
If you know anything at all about online marketing, the website smashingmagazine.com would be a spot that you’re already aware of…least in my world it’s one of the leading places for all things on marketing in various channels.
In a recent Opinion Piece, a writer by the name of Paul Boag wrote a piece entitled “The Inconvenient Truth about SEO” that he opened up with the following paragraph -
“Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO)…”
As you can tell, I’m going to NOT be okay with this…
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Office Closed: Till the New Year!
Know that never before have we ever taken a full two weeks “off” from writing our Canadian SEO blog….but that’s exactly what we’re going to do as of today.
So please, enjoy the Christmas Holiday season…and I’ll be back writing on all things pertaining to our Canuck SEO….beginning again on Monday Dec 31st!
Just in time for New Years, eh!
Still a Couple of Seats Left for our Online Marketing Seminar!
Yes, I’m told that there are still a couple of seats left for our online marketing Seminar to be held tomorrow – Tuesday Dec 11th at the McMaster Innovation Park centre here in Hamilton.
All one needs to do, is to contact Tammy of the Innovation Factory to book a seat…and it’s FREE!
Or fomore information and to Register for these totally free Workshops here’s the info you’ll need…
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Our Online Go-To-Market Seminar Strategy Workshops
Once nice thing about working for the #HamOnt Innovation Factory and their programs is that they are fun!
They are rewarding, and from past experience, they are of value for the attendants….and that get’s me to today’s post about a couple of our Strategy Workshops coming up shortly.
Note that these are TOTALLY FREE Workshops!
No cost, just Register for a seat and you (and your staff or marketing team) are going to learn!
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FabFriday: Sharing Info Once Again, eh!
Yup, seems like we’re starting to figure that at least a couple of Fridays a month, that I’ll share with readers interested in doing your own DIY SEO Campaign….with tips or tactics or info that we know works. Tried. Tested. And able to help your own SMB sites rise in their own channel rankings.
So…today’s topic is a bit interesting in that it wasnt’ my own thoughts that led me to hypothesize about it, but a conversation that I had yesterday with a new entrepreneur and our discussions on site usability. How such a Canadian based or even locally based firm does not exist and what we both could brainstorm on the probable success of such a firm, it’s offerings, it’s packages…you know the whole entrepreneur conversation.
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Black Friday & Xmas Shopping RE-CAP: Amazing Numbers!
So…the past Friday, known at least here in North America as “Black Friday” the day after the celebration of the US Thanksgiving is now over and some of the numbers that were projected are “in” and what may be surprising is that a Friday can last all weekend, eh!
What do I mean? Well, first visit and pore over this great infographic from the folks over at strangeloopnetworks.com has visited this topic and has the following numbers to report…based on their own projections as well as industry stats it appears for both the Black Friday period and into the next month of Christmas shopping too.
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Black Friday Shopping: Will Canada Play?
Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° and I’ve heard already 2 street reporters on my drive into the office today talking about the lineups at Toronto’s Eaton Centre. Retailers rejoice for this day…
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Happy Third Birthday to CanuckSEO.com!
Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.
Three years…that’s a lot of time…and in that time, we’ve tried to show what we feel are relevant items in the SEO world…to any and all of our readers…and what a great group of readers we do have, eh!
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