By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients.
Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. Continue reading “Does SEO Still Matter?” »
Love this site – whitespark.ca - love the owner Darren and if anyone here in Canuckland has a better tool than his Citation one – hold up your hand?
Thought not…this is a great Edmonton based SEO firm and when I read the blog posting below, I knew it deserved a reprint for our own thousands of monthly readers.
Written by a staffer there called Mikel Zaremba, it’s a quick read to see that he’s captured the best 7 day list of shortcuts to get your own site up and ranking for Local search – it really is a great post so here it is in it’s entirety…
The first ever Maker Edition of Startup Weekend Hamilton is happening on November 21st-23rd at Mohawk College. Startup Weekend events are 54-hour weekend long events during which groups of makers, hackers, students, developers, business managers, startup enthusiasts, marketing gurus and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening where a panel of judges will select a wining team.
Not often that I see something “out there” that I not only think is worth a read, then read it, and then realize YES – this dude is definitely an SEO expert – so today I had to pass along this post entitled “How to Perform the Ultimate Local SEO Audit” over at moz.com by a Casey Meraz of ethicalseoconsulting.com and wow, what a great piece!
Honestly, this deserves a click right now…and then a long read…make notes too, as this is just about the best piece I’ve ever seen written by a LOCAL seach expert on what to do to complete a LOCAL search audit for a site.
Okay if you’re like many of the lean firms that has so much on their plate that they seldom have time to even think about marketing items on the ‘back-burner’ then maybe it’s time to move Social Media up front.
We’ve just completed a full study for a client in the retail sector and what we’ve been able to show is that when it comes to employees, you NEED to have a solid set of guidelines in place, else you’re toast!
Well, maybe not real toast, but in the words of Warren Buffet “it takes 20 years to build a reputation and 5 minutes to ruin it!” and that is just so so true if you think about the immediacy of Twitter and Facebook and LinkedIN too!
I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.
Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!
Huh? Okay here’s the official announcement from the Twitter folks themselves….
As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.
Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here…
We reported as you will know just last Friday on the release of the new 2014 Local Search Ranking Factors Report as developed and compiled by the highly regarded David Mihm of moz.com here…and today I thought I’d drill down somewhat on a couple of issues to think on.
First – it appears that yes, Google has released it’s latest Pigeon 3.0 update to make us all pay much more attention to same and that too is covered in this Report as well…. Continue reading “Diving Deep Into the 2014 Local Search Ranking Factors Report” »
Once again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2014 Local Search Ranking Factors survey – and its’ out and it’s right here at moz.com!
Backstory is pretty easy….7 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for like 5 years or so. I’ve personally been one of those Local Search experts for 4 years and I can tell you, this is a very detailed, very focused survey.
It’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too.
And yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too.
I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty small having never spent any time “within” such an organization.
Yup….again a heck of a week…we did get to slide away up north for two days earlier but we’re back “in the traces” again and loving it! SEO – in fact the whole world of SEO and SEM and online marketing is as usual, roiling with change and adaptations and modifications, warping and twisting as it moves along.
And we try to stay as close to the leading edge as we can…
So today I thought I’d add some new Infographics to your list of great sources of information and help on your own SMB online marketing push for your website, and we found these all in the past few days…