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How Can You Help Out Startups in Hamilton?

April 10, 2015 by · 1 Comment
Filed under: SEO 

chml_logoScott Radley is a seasoned journalist, who has written a column for over 15 years in Hamilton and joined CHML in 2012 and who interviewed us yesterday for his show on CHML and it was a great chance for us to talk to the #HamOnt community about crowdfunding.

Here’s the link to this 25 minute SoundCloud show and it’s chock full of what makes Hamilton a great place to start up your own business idea!

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First 7 Steps into SEO Setups for an SMB Owner

April 6, 2015 by · 7 Comments
Filed under: SEO 

checkboxesOkay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.

Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.

Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….

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Happy Easter One and All

April 3, 2015 by · Leave a Comment
Filed under: SEO 

15_5_oz_Solid_Milk_Chocolate_Rabbit_largeJust wanted to say to all our readers to have a Happy Easter, eh!

And see you all next week!

 

Our BUDGET SEO On-Page Program!

March 30, 2015 by · 1 Comment
Filed under: SEO 

seo-budgetWe understand that when it comes to making a choice on which package an SEO newbie would consider can often come down to budgets, and like all things, you do get what you pay for.

That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.

This is often the best way to start-up your own SEO Campaign!

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FabFriday Infographic: DuckDuckGo vs Google!

March 26, 2015 by · 1 Comment
Filed under: SEO 

[This is a guest blog post by Nevyana Karakasheva is a digital marketer at OptiLocal, an online marketing agency, specializing Local SEO.

duckduckThere is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we read reviews, news, sports live scores, we date, we chat, we watch videos – all on Google, but the real questions is do we know Google at all?

[ED: Here’s the link to the great infographic on same…]

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FabFriday Means It’s Infographic Day, eh!

March 20, 2015 by · 2 Comments
Filed under: SEO 

fridayLoved this week….found out that the interesting info from Google on their “inclusion” of Tweets into their index is as yet, unfounded. Wait, don’t fly off the handle…what I mean is that yes, while the partnership will give Google access to the Twitter firehose to allow those tweets to become “more searchable” — so far, nada. Tested it. Tweeted and then ran software to check for same and so far, it’s not a fact that I can say is NOT true, just not true right now up here on google.ca….

That took up most of the week, but I did find – always looking eh – some interesting items in the SEO infographic areas for your own use…and the first one is from Guy Kawasaki….a well known and much respected online marketing maven.

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Grow your Site some Evergreen Content for SEO!

March 16, 2015 by · 10 Comments
Filed under: SEO 

evergreenOkay, today I thought I’d speak a bit on evergreen content – what it is and why if you take the time to grow some of same on your site, your SEO rankings will increase.

Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…

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Fab Friday the 13th: Infographics Day

March 13, 2015 by · 1 Comment
Filed under: SEO 

fridayBeen a pretty good week so far…course it ends today which is a Friday the 13th day…but I don’t suffer from “triskaidekaphobia” so it’s more the start of a weekend that appeals to me.

Except, this week I am going to mention only 2 items….and here’s the first one – a guest post from Adam Maidment over at neomam.com and it’s entitled 13 reasons why your brain craves infographics” – note the use of the 13 in the title?

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In-House SEO Fails!

March 9, 2015 by · 1 Comment
Filed under: SEO 

bad-search-engine-optimizationBeen thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.

What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.

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FabFriday means Infographics, eh!

March 6, 2015 by · Leave a Comment
Filed under: SEO 

fridayYup, ‘nother one of those weeks, where you work dang hard and then the algo throws you a loop and you gotta burn the midnight candle to get your whole client roster back on track….sigh…thanks Google!

That said, did find a couple of great new infographics for you SMB owners who’re looking for some marketing help to pour over and learn from – all offer up great info in an easy-to-digest manner and I would recommend that you click each of the links below.

Well, if you want great Canadian SEO that is….

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Google+ NEWS: Splitsville is here!!!

March 2, 2015 by · 1 Comment
Filed under: SEO 

g+_splitOkie-dokie…you’re an SMB owner and you’ve learned over the past few  years that Google+ has some “weight” – some “heft” when it comes to your website’s rankings in google web search. Good. That’s a basic all of us SEO practitioners would agree.

You’ve also learned that besides your own Google+ page for your business, there’s the added need to post, often and with pix and on topics in your own channel and yes, on a very regular basis. Good. Nother marketing strategy to have under your SMB belt!

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Canuck Net Neutrality: Yes Please!!!

February 27, 2015 by · 1 Comment
Filed under: SEO 

net_neutrality_iconSo…what is ‘net neutrality’ and why would I post on this today?

Here’s what you gotta know, that “Net neutrality, also called open Internet, is a principle that Internet networks are equally available to all types of legal content generators. Internet service providers (ISPs), mostly large cable or telephone companies, would be prohibited from discriminating against content by blocking or slowing transmission speeds and seeking payments in exchange for faster lanes of their Internet networks, a practice called “paid prioritization.”

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LOCAL Search Resources: URLs that Count!

February 23, 2015 by · 3 Comments
Filed under: SEO 

Local-Search-Marketing-ServicesOkay, I know what you’re thinking….what do I mean by “URLs that Count” and the answer this time is pretty easy – I thought I’d list here a short master list of URLs that you can use to click-on, drop-by, read-from and get some of the most current & up-to-date LOCAL search knowledge to help out your own SMB site.

It’s all about knowledge, eh! That is, if you’ve a query or question, then think about where you’ll go to learn what to consider as honest advice on that channel. Got a query on your NAP when you’ve got 4 offices?

Got a query as to what keywords can help a biz get better LOCAL search rankings? Got a query as to fixing old duplicate pages in Google+? The list of issues I would add can be long…but there are some great resource URLs you can use to get at least a pointer on where to go to get help.

Ready? Okay, in no specific order….here we go…

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Citation Search: How to Find out Where to List?

February 16, 2015 by · 3 Comments
Filed under: SEO 

citationsOkay, you’ve got an SMB site, it’s local in it’s marketing circumstances and you want to know more about “citations” as your google reasearch has told you they’re important. If that might descibe you and your current stage of learning how to Canadian SEO your own site, then this post is for you, eh!

Here’s what I’m talking about today – that if you wish to get some search engine ranking notice and resulting traction, then you’ve got to learn about Citations – what they are, where to find the ones that count and what to do when do find same.

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FabFriday: A Single Infographic for eCommerce

February 13, 2015 by · 1 Comment
Filed under: SEO 

eCommNot often I think about SEO for eCommerce sites as we don’t have such a client right now – but when I ran into this huge, long scroller this week I knew I’d have to blog on same.

Located here on www.e-commerceplatforms.com, it’s entitled “The Ultimate, Epic Guide to Create a Successful Online Business in 2015″ and it as I said is quite a long well done graphic that says it all – least as far as I’m concerned!

Not that it’s about SEO only – it’s not at all. In fact it’s a compendinium of the top 20 items to strategize upon, to help you get your own eCommerce site up and running and making you revenues.

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Is SEO Easier than You Might Imagine?

February 9, 2015 by · 1 Comment
Filed under: SEO 

seo-EasyThat’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!

SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?

So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?

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