2011 Search Marketing Report from MarketingSherpa is Out!
Yes, the long awaited report on search marketing for 2011 is now up and available!
This report is one of the ways in which MarketingSherpa tracks the latest trends in search marketing from over 2000+ agencies, companys and business owners to offer up insights and knowledge on what works!
Usually, MarketingSherpa combines both organic search and PPC search into one annual report, but this year for the first time, they’ve split the Report into two editions — this one dedicated to search engine optimization and a further one dedicated to pay-per-click search advertising.
#LocalU Conference a Cleveland Success, eh!
Well, I’m back from a two day quick trip to Cleveland and attending the #LocalU SEO Conference there offered up by David Mihm’s leadership over at getlisted.org! And what a trip it was, both the first-time drive to Cleveland on I-90 and the Conference itself.
You have to remember, that unless you do attend Conferences or Seminars in person, your whole on-line friendships will never ever be as “big” as they can be — hence the chance to attend this Google Places/LOCAL Conference was high on our list to meet online friends in person! And we met a superb bunch of SEO types at the Conference itself as well as later over happy hour too!
Three Words is the Sweet Spot for SEO keyphrases!
So, Chitika, the folks who do some pretty amazing research, have just published a new report, that shows that three word phrases work best for SEO!
That is, for any search engine statistical numerical comparison, three word phrases drive more traffic to a website than any other number of words in the search phrase! And that is very very encouraging for us SEO practitioners, eh! How’s that? Well, let’s take a look/see at their report numbers…
AVG:Free and Google Search Work Well Together!
Okay, you’re most likely wondering what I’m referring to via the title of this short Monday am post, and here’ s the skinny. First, I usually hate adding anything 3rd party to apps, to change the planned/designed user experience value. That is, I’d rather have to think and click, than use an add-on to “add” value to a website or desktop application.
AllTOP SEO: We made the list!
Well, as a nice way to start this am morning reading of my hundred or so usual overnight emails — I see that there is one from AllTOP, the Guy Kawasaki news aggregator that offers up the latest news, all aggregated for your own reading pleasure. Basically, it’s like having a set of URLs that you click on, hundreds of those URLs that provide the title of each story, and a rollover with more info to allow you to decide if you want to read same.
Use LinkedIN to get new Targeted Biz Traffic!
I’m checking our analytics for our client roster for the past month yesterday, and I’ve noticed — as I’m sure others have — that a Company Profile setup on LinkedIN brings traffic! This may not be “new” in the sense that LinkedIN has been around now for a few years, but what is “new” is the tactic of getting your own website Company pages up and running!
Google.ca loves Fish and hates FIFA!!!
There. I said it. It does appear though, that I am correct….here, let’s look at this.
Everyone else in the world (least all the clicks I did on google’s myriad of sites) got the FIFA icon up top….as the World Cup launched their series of games today in SA….
‘Cept us canucks. We got a Jacques Cousteau icon….of a nice looking reef scuba diver and some fish and some kelp and stuff….all very nice indeed!
So, here’s the story from the AFP wire –
Google honors Jacques Cousteau(AFP) – 3 hours ago WASHINGTON — Google paid tribute on Friday to Jacques Cousteau on what would have been the French undersea explorer’s 100th birthday. The Internet giant replaced its colorful search page Google logo with a drawing of a scuba diver. Placing the cursor over the drawing reveals the phrase “Happy 100th Birthday Jacques Cousteau!” Cousteau, who died in 1997, would have been 100 years old on Friday. Cousteau was well known in the United States for his TV programs and his ship called Calypso used for diving and filming the underwater marine habitat.
Hrmph! Okay….so, like when will we get a hockey icon? Now THAT’D be a swell one, eh?
What Google.ca are you today?
Yup, got in early today and yes, the pix shown is what I see when I go to google.ca!
Not google.com, mind you…for that screen I continue to get the same pure white background….but as you can see, you’re now allowed to use a photo to background your google home search page, a la BING, eh!
Not bad, google lads…now all I gotta do is find some pix to use….down in the bottom left hand corner btw, is the text button to change same, fyi!
If you ‘see’ sumthin different, would love you to post same too….as a sort of a google.ca survey type thingy….
YPG now to offer SEO to it’s Advertisers???
Okay, just found this new video over at youtube…and if you do any yellow pages advertising then you need to click that link and go for a look/see, eh! You really do, honest…to see this attempt to salvage ad dollars, eh!
It appears that the folks over at YPG, have noticed that their advertisers are dwindling…that they’re buying less page space and even opting out all together!
You will also perhaps need to know that the YPG just recently have also changed their printing mandate for the old-school yellow pages themselves and have made the white pages with all our residential phone numbers NO LONGER sent to every single household.
Canadian Directory Links: What’re they worth, eh?
Okay, the whole directory value question may need some ‘splaining…but here’s our take on the “value” of a link from a canuck directory site to your own site…least in our experience, eh!
Based on our own true belief that the “formula” that drives an SEO Campaign to the top of the rankings….is based on the fact that you need links, or rather “back links” from other sites to combine with your own superb content, to rank nice and high on a search engine. Simple and easy to understand and neither simple nor easy to accomplish. Hence the variety of serps that the world sees for their websites.
We're in the Globe!
We're in the current Canadian Dealer News Magazine!
