First click this link to go to their site, to learn more about what this visual design firm does with numbers – IMHO, about the best part isn’t all about eye candy as the most utilitarian of work-a-day tasks can benefit from a fresh coat of paint and an attempt to simplify and clarify information – and here’s how they put it -
I am so proud today to be adding my own comments to this great news for both our city and our business community! We have a brand new CEO at the Chamber and it’s just been announced that our Innovation Factory COO Keanin Loomis will be taking over those duties soon!
Kudos to the Chamber BOD for this choice and to Keanin too for the new job!
Once again, it was my pleasure to be involved as one of the Mentors for the weekend just past’s big #HamOnt event – our third StartUpWeekend and what a great success it was too!
Held downtown on James St South, at the popular Radius Cafe building, this event was ably led by our Innovation Factory, Software Hamilton, KiteString agency and Vana Workforce and each of same had their top-notch talent there to present and run the whole event.
Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?
It’s a stage I think that many many SMBs go thru and that stage can be headed ‘little usablity’ and yes, we see at least 50% of our potential SEO clients coming to us and being “stuck” in that rut. Pretty site, but is it visitor friendly or usable? And the answer is usually no, it’s anything but.
I dont know if that’s because it’s gender specific, i.e. women competitors only, or if I’ve just been too deep into my own Canadian SEO practice, but here’s the skinny on this great event for our #HamOnt women entrepreneurs!
What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?
Yeah, I thought so….
Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short answer is both yes – and no!
So….what do I mean firstly about color and the attributes of same? Well as you know or maybe you don’t, colors contain “built-in” perceptions that are both assumed and passed along by the use of specialized colors for specialized uses….and that’s a great place to start today.
What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!
It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is going to be a great addition to the Conference!
So here’s the skinny on this upcoming Conference and with less than a month left to Register – you’d better be clicking the links below! And yes, I’ll be at that huge Mentoring Lunch as one of the speakers on the Canadian paymennts scene…so if you want to know more about same, then book a spot at my own table too!
A large part of the ability to do great work for clients in the SEO & Social Media world, is the ability to help them gain social authority….meaning that in their own channel, they are perceived as experts who offer help and counsel freely.
Top quality counsel, mind you…and that can only come from using our best SEO & Social Media skills to build that online reputation for them invisibly.
Invisibly? Well, think on the contra side of that….what we do is we sell to a client our ability to get them SEO site rankings that are built on their Social Media program…and it’s not the client who does it – it’s us.
It was last night and it was a total success, eh!
I loved it – for a whole bunch of reasons….not the least of which was that I got to “hob-nob” with some of our community’s true business leaders, drink some wine with them and yes, totally enjoy myself no end! But to recap same, here’s the “official” word from IF itself –
The Big DiF evening, held by our own Innovation Factory is tomorrow night…and as my Outlook notice popped up today to remind me of that event – it got me thinking…