How do You Search?

February 3, 2012 by · 4 Comments
Filed under: SEO 

Our regular readers here will know, that I very much enjoy/follow/put-up-on-a-pedestal the folks over at Chitika and their research into the search world, using their own index of millions of pages. (disclaimer – we do no biz with Chitika, nor do we have any mutual clients etc. etc. – I just like their research is all!)

Chitika, for those of you who may be newbies to same, is a data analytics company in the business of on-line advertising – “…through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers…” is how they identify themselves and once again, I’m beholding to them!

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Rogers & Yodle: A New Partnership?

January 30, 2012 by · 3 Comments
Filed under: SEO 

In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!

Now that’s news that is plenty interesting  in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.

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Fabulous Friday SEO Infographics: Mihm’s Best!

January 26, 2012 by · 3 Comments
Filed under: SEO 

Yup, it’s only Thursday evening and I’m tired of watching amateur cooks face off over hamburgers on the Food Channel  and with Friday being a full day down at our Innovation Factory for Mentor Committee intakes and meetings and then Cafe iF – I’m going to miss the chance to add a new post here to our blog. So….here’s our Fabulous Friday Infographic….and boy do we have a real winner to lead off with!

David Mihm, noted SEO practitioner from the Pacific NorthWest, is one of my own SEO personal role models. This man knows SEO. Period. And as he also runs the 30+ of us who help him with his Annual Local Search Ranking Factors Survey, he knows Google Maps/Places too. And then there’s the getListed.org online research group that he founded and runs – and did I mention the whole #localUniveristy group too? Okay, you get my drift…if there’s a guy to emulate, David would be dang close to the top of that list, eh!

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Tablet Apps: New Numbers look Impressive!

January 23, 2012 by · 3 Comments
Filed under: SEO 

Over the past year, since Xmas actually in 2010 when I got an Apple iPad, I’ve been very much following the rollout of this new hardware, the personal tablet for use at work. Not, as many others do, I’m guessing to surf or watch movies or listen to your own music playlist, but to actually “do” something in the business world.

Look at presi’s maybe, or a Word .docx or an Excel ss…you know, stuff we all do all day long on our PC….but instead now do on a tablet. And just in December last, I got a brand new RIM PlayBook which I now love and use daily butI guess, I’m very much wanting more…but let me explain.

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Innovation Night: Another Big Success for Hamilton & Snappay!

January 20, 2012 by · 5 Comments
Filed under: SEO 

After being a part – however small – of the ongoing Innovation Night series of events for our Hamilton based Innovation Factory, it was no surprise that again this past Wednesday, myself and over two hundred other startup aficiandos attended the first 2012 gala event at the MIPs centre! And what an event it was!

Disclaimer: I am actively involved in the ‘behind-the-scenes’ marketing for Snappay, one of the evening’s contestants and I wanted to state that right up front. That said, what a wonderful boost to said marketing program, as Lorne Lantz, the founder of Snappay won the event with the judged Best Business Proposition Award and took home one of those brand new color Kobo readers! #kudos to Snappay….and signup here for more information! Read more

Our own SOPA Blackout!

January 18, 2012 by · Leave a Comment
Filed under: SEO 

Every single internet user should be aware of the looming SOPA act in the US congress….and as a staunch “free-marketer” I’m totally against same.

Hence our screen for today.

For more information simply google for “SOPA blackout” and you’ll see what we’re talking about….and many many thanks to folks like Reddit.com and wikipedia.com for the leadership on this too!

Your SEO Power Is Behind the Throne!

January 16, 2012 by · 5 Comments
Filed under: SEO 

Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up.

SEO is  the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO - well at least in my world it does….want me to explain?

Okay, so here goes…

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Site Testing: Why This is SO SO Important!

January 9, 2012 by · 3 Comments
Filed under: SEO 

Okay, you know your stuff. You’re either a leading edge (or not so much) web developer or you’re an SMB who keeps his/her ear to the tech ground listening (or not so much either) for the latest in how to build a site that converts leads into buyers. You’re aware of the best practices of all of that – and yet your site just isn’t performing as good as it could be. Sound familiar?

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Friday means Infographic Roundups, eh!

January 6, 2012 by · 2 Comments
Filed under: SEO 

Ahh….Friday again…and as usual it’s been a heck of a week in SEO land! Many many small issues arise throughout a week of working on SEO Campaigns for clients and this past one was no exception. As many of you know, I visit about 200+ sites each and every morning that are news related, opinion related, blog posts, forums, bulletin boards and even still newsgroups looking for the latest “bleeding edge” SEO tactics and this weeks visits once again pointed out a few real winners!

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New Year’s Welcome Tip: Check your Competitors, eh!

January 3, 2012 by · 2 Comments
Filed under: SEO 

Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your clients, it might pay to do an SEO Audit of their own sites. Makes sense, right? Well, in my world, it’s a solid part of any new client intake, and let me explain why.

A large part of any new client and their own channel – is trying to figure out who the competition actually “is!” Ask the client, and then sit back and listen to how they position their own firm and it’s offer of services or products and where they think their competitors are in that channel – and more importantly, listen to their rationale on who those competitors are. Read more

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