Okay, not to start off a whole war on this topic but just to present what we think is the best way to run our own SEO practice, I thought it perhaps apropos to post on this topic as I now face the normal contractor issue of finding new ones.
Yes, we did just lose a contractor who had been with our Canadian SEO firm KKT INTERACTIVE Inc. for over 3 years…he was a valued important SEO type that I loved working with and I wanted to talk about that search for his replacement.
First, why a contractor over an employee you might want to ask…which is of course a valid POV. Why indeed?
Okay, so you’ve maybe noticed (or maybe not) that when you look at some websites lately, they somehow modify what it is they look like layout wise depending on whether or not you’re on your smartphone or your laptop or your big desktop monitor….ahh, you’ve just bumped into what the web development community calls “responsive design!”
Basically, as you know from your own surfing visits, what responsive design is is web layout designs that respond to the device that a user is using to display the site. It’s a website design that can be viewed from any (or mostly any) device from smartphones to desktops and all the various display sizes in between and it keeps the content shown both effective and readable by the user at all times. That is, the content doesn’t change, just the layouts change depending on the type and size of the display and the chosen user browser to do the display….i.e. responsive design!
Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.
All three are from great sites and all three are pretty easy to do that “mining” for nuggets that you can use today – right now in fact – to generate new knowledge about how to increase your own SMB site’s success when it comes to using Social Media.
It’s said “…it’s not what you know, but who you know…” and what we’re going to post today…is all about the exact opposite…i.e. what you need to know to be a Startup Mentor.
Seems like there’s a fair bit of chatter on the whole topic of Mentorship happening with many of the bloggers that I read at least weekly and I thought that here maybe I’d add my own voice to same. Disclaimer – I know only a couple of these entrepreneurs personally but would vouchsafe them all as knowledgeable, talented and yes TRUE mentors in their own right as they all own that “Been there & done that” T-Shirt, eh!
That said, what am I talking about when I say “mentorship” as a definition of what is done in any startup ecosystem? Well, to my mind, it’s the creation of a network of like minded individuals who will be instrumental in helping new startups gain traction for their ideas…and lead them to success.
First up, is a great one entitled “Sensible Social Media Checklist” from the folks over at thewholebraingroup.com and it’s a very sensible list indeed.
It’s not often that I review books…though to be honest, I’ve been so very partial to the works of Guy Kawasaki, I’ve not really thought much of other business book offers to send me free copies if I’d review same.
Sure I’ve done a few others for other blogs, but the thing is, I’m not really a ‘book reviewer’ type of online marketer.
That said, yup…I found one and it’s odd as to how I found same and then why I thought I’d offer up a review of same, but it’s first of all, found here and it’s entitled “Breaking the Time Barrier” by Mike McDerment, CEO and found of our own Canadian startup success – FreshBooks.
So first off, anyone who has done SEO in the past knows the importance of internal and external linking.
You not only need to link to your posts but also other sites you find valuable.
Startups of every type in every channel need to learn about marketing….what it is, why it’s important and most of all, how to “market” their products or services to gain revenues. Without revenues, you’re just burning up the company bank account and as we all know, there is a finite number of dollars you have to work with…so revenues matter big time!
Learning about marketing – from an online marketing POV then is an important asset that one needs to be able to fulfill as soon as possible and as efficiently as possible too – and it’s to that point that today’s blog post deals with ‘help’ in that learning.
So, what is a “Pitch Contest?” you might ask…and it’s really just what it says. Past winners and nominees from within the Innovation Night events held all year, get a two minute timed presentation to pitch their company to a crowd of more than 300 and they do it with style and drive!
Big grin here as recent data shows Google is placing increasing weight on Google+ in the search results, at least as it pertains to personal brand searches as is reported in a study done by Conductor.com!
Further analysis of that study shows a majority of the world’s top tech writers have Google + accounts and have, by now, taken a step further by establishing authorship in the SERPs.
First, what’s an EMD?
This acronym stands for an ‘exact match domain’ as in when you buy your domain name you think ‘keywords’ ahead of brand and you buy something that is a usual search engine keyword phrase. Like you’re going to go into the cheesecake retail store channel in your hometown, so you buy “hamiltoncheesecakes.com” for an example.