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FabFriday Infographics: What Works for SEO!

April 4, 2014 by · 3 Comments
Filed under: SEO 

fridayTypical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out  which is how we found the ones we’re featuring today.

And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones that I thought spelled out “best” practices and information being passed along to the reader. So here goes the latest winners in our SEO world, eh!

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Google’s New Web Search Results Display Differences!

March 31, 2014 by · 4 Comments
Filed under: SEO 

old_google-4Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.

Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.

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Social Media and The Good Wife TV Furor!

March 24, 2014 by · 3 Comments
Filed under: SEO 

goodwife-1Didn’t ever think I’d be writing this, but last night’s episode of The Good Wife killed off the major male lead on the series as Will Gardner was killed in a courtroom shootout.

There, and I’m being as honest as I ever could be when I’d admit right off the bat – I had NO INKLING that this would be happening! But the twists and turns of a TV show are not what this post is about…instead it’s about the change in the way we viewers use social media to react…and to rant and rave!

Well, in this case…it’s rant mostly as I’ve scoured the various online media sites looking for reactions – and there are hundreds of thousands of “gee whiz I hate it” type tweets and posts and forum comments….and so far I’ve not found a single “yea, way to go” types out there at all (warning spoilers coming!)….and much like “The Red Wedding” episode of the Game of Thrones last summer a huge change in the show’s plot too, eh!

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FabFriday: It’s Infographics Time!

March 21, 2014 by · 3 Comments
Filed under: SEO 

fridayYup, been chumming the search engine waters looking for links and citations and working hard at figuring out what to do with the recent move from Google re: title lengths and pixel counts for same.

So yes, I haven’t had much time to just plain surf for infographics but the following twosome work pretty well.

What I mean by that should also be looked at with a raised eyebrow…in that the two items I’m recommending you click on to learn more, only one is really an infographic so let’s start with that one, shall we?

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DIY SEO: How Much Should an SEO Program Cost?

March 17, 2014 by · 11 Comments
Filed under: SEO 

seo_costsOf course this is one of the most prevalent questions we deal with will all new prospective clients…and as you’d most likely surmise, the answer is not a simple single sentence long.

In fact there are many items to deal with to try to understand the “why” of an SEO Program cost for a new client to the world of search engine marketing, so I thought today I’d try to put together a short post explaining what any prospective client should consider before going ahead with any SEO practitioner or firm…so here goes!

Any SEO Program must be of course a real live one – and the only way to perhaps tell that it even stands a chance of being something you may want to consider investing in, would be the track record of the firm you’re vetting…..and yes, the costs and promises made.

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43North: City Building for Millions!

March 14, 2014 by · 3 Comments
Filed under: SEO 

43northWe all know that every single entrepreneur needs seed money to allow their ideas to take root…and grow. That’s a given, and as I just heard about this wonderful new Business Plan competition – 43North.org - I had to let our Canadian readers know about same immediately!

First, this is all about Buffalo, NY. Get that? This idea of operating the world’s richest Business Plan competiton is to build the city of Buffalo as a collateral method of putting “life” back into that city. Now that may sound odd, but if you think about it – it does make sense as I too am trying the same exact methodology with our FundHamOnt.com site to bring crowdfunding to our own Hamilton community.

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Great Google+ Infographic from Chris Brogan!

March 10, 2014 by · 2 Comments
Filed under: SEO 

g+1If  you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.

That said, it’s his new Infographic I just found that is so great to see – as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!

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Innovation Factory’s First Innovation Night at McMaster!

March 7, 2014 by · 4 Comments
Filed under: SEO 

Hamilton, ON (March 6, 2014) | by Emily Kinread, Marketing & Communications Manager, Emily.kinread@innovationfactory.ca

winner-1On March 5 over 130 people gathered at TwelvEighty Pub at McMaster University to hear 12 innovators pitch their business ideas at Innovation Night.

Co-hosted by Innovation Factory, the McMaster Entrepreneurship Association, the McMaster Social Innovation Lab and the McMaster Engineering & Management Society, Innovation Night brought together students, innovators and business professionals from the community.

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NEWS: Powered by Search Merger Creates New Digital Marketing Agency

March 4, 2014 by · 1 Comment
Filed under: SEO 

PBS_logoToronto, Canada – March 4, 2014 – Powered by Search, a full-service digital marketing agency headquartered in Toronto, announced today its merger with the internet marketing agency Small Business Online Coach and the web design and development agency NetConneXion. Matthew Hunt, Founder and CEO of Small Business Online Coach, has joined Powered by Search’s leadership team as Chief Operating Officer. Warren Houston, Founder and CEO of NetConneXion, has become Powered by Search’s Chief Financial Officer and Chief Client Officer.

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FundHamOnt: We Have a Great First Campaign!

March 3, 2014 by · 3 Comments
Filed under: SEO 

gritLIT_logoYes…it’s been a bit longer than I expected, but our local funding site, www.fundhamont.com now has it’s first ever community based Campaign – and I’d like to offer both a congratulatory KUDOs to gritLit as well as a ‘lets make this a real #HamOnt success story too!

So okay, what is “gritLit” might be the first question you have and here’s what their own website says about them –

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Google Scraper Report Form: Algo or Manual We Wonder?

February 28, 2014 by · 3 Comments
Filed under: SEO 

matt-3So the latest news from Google – well, from Matt Cutts who’s the head of the Google Spam Team, is that there is a brand new Google form for anyone to use to report a scraper site ranking higher than the author site.

Huh? Well, here’s what he meant – at least as I see it.

If you write your own content, say a great blog piece on how to attract brand new truck driver candidates for your trucking firm, and then post it on your blog that’s a good thing. You’re sharing your expertise with the folks who might find that kind of an article of interest, and yes, you use Social Media via your own company pages to publicize that fresh content. Let a day or two go by and you then check that post and it’s position in the Google rankings…and hey great, you’re at #7 on the page….

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Seth Knows Best!

February 25, 2014 by · 3 Comments
Filed under: SEO 

seth-1Not often I read a short post by someone else and nod my head vigourisly and say right out loud “spot-on!”

Even more seldom is the thought that, yup…I gotta share this with others too.

And never before have I done that – but here is just about the bloody BEST B2B biz advice I’ve ever had…..

So, when I read this short one by Seth Godin – yeah, that Seth Godin….I had to share, eh!

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