Knowing what kind of a penalty your site receives from Google is the start of learning how to fix same – there I said it. That is so true that I’m always surprised when a new client comes along and they have no idea as to “which” type of a penalty they’ve been hit with. How does one tell and even more importantly, what can you do about same would be the import of todays post on Google penalties, eh!
Penalties come in two kinds of course – manual and algorithmic and yes there is a difference. A manual penalty from Google is when an actual human being at Google takes manual action against a website. One of the most recent (and attention grabbing) examples of Google taking manual action against a website and penalizing it was the J.C. Penney paid links scandal.
Yes, you read that right…on July 1, 2014, the new Canadian Anti-Spam Law comes into effect and that looks like a great idea…or is it?
I mean we all get spam, right? If it’s not the ‘enlarging of body parts’ to ‘solar power’ to ‘flower delivery’ to ‘cougar dating’ to ‘blood pressure solutions’ to ‘vydox for females’ to ‘anti-aging secrets’ to ‘auto protection’ to ‘insurance quotes’ — just about anything and everything else, we all get dunned with this river of spam. Why you might ask?
Okay, you’re an SMB owner and you run a bricks ‘n mortar location in your Canadian city, in any of our Canuck provinces and you’re wondering how you can get some LOCAL ranking traction. And the simple answer is – you need to use Citations (as described here in Wiki) to gain that traction via search engine rankings….and so now you know.
Huh? Well the real story of course is much longer and some background can be found here & here & here & here….and ESPECIALLY HERE….and yes, as you’d begin to suspect, there are more and more local search ranking factors at work than mere Citations – but that’s where we all begin.
Interesting title, eh? Here’s what I mean….for those of you who do not watch much TV, there is a great show called Kitchen Nightmares that stars the iconoclast f-bomb dropping Brit Chef Gordon Ramsay who takes on the tasks of helping a restaurant improve their food/menu/service and become a success. In full disclosure, I like the show and have watched all 5 of it’s seasons with glee and horror at what gigantic tasks he faced down….and how well he did.
Suffice it to say in the full 5 first seasons, he helped every single restaurant get better – except for one…Amy’s Baking Company in Scottsdale, AZ and that one blew up in such a major way that it has become the absolute touch-stone for BAD BAD management of the restaurants online reputation!
It appears that yes – Google has just changed the way they show web search results….once again, eh! In the past 2 weeks they’ve been rolling out the launch of this wherein Google now finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.
The change is live now, though it’s only for those signed-in to Google.com and searching in English but I’m sure that will change quickly for all the various Google sites around the globe. You’ll know when it happens, because Google will let you know via a message above your search results that lets you know that it’s up and live and you’re ‘in’ the groove!
Ah…Fridays and yes, it’s time once more for some Infographic pointers and we’ve got a couple of great ones – and an eBook too tha are well worth the clicks for Canadian SEO, eh!
And a reminder that for most/many/some of us SEO practitioners, Infographics still – emphasis on still – work for both the sharing of complex info and stats…and for SEO rankings too. That’s what I believe. That’s what our own empirical testing shows for clients that we have that “do” the Infographic tactic to gain Authority/Trust and yes, rankings too!
Google+ for Brands has come up often in the past few weeks as the new year opens up and we thought that it just might help some of our SMB readers who have a brand to learn about the latest updates and tactical reviews out there.
First a couple of things to remember about both Google+ and your brand itself. Google+ has (at least google reported today) almost 700+ million users.
Users who use products….and you hve a brand, right?
What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to excel, they need to talk to their customers.
Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.
And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!
Alright, I’m “new” to CopyBlogger and the strengths that so many online sources and bloggers refer to when discussing this site….and yes, I’m okay with that. I learn as many others do…in a sort of “unconcious” manner…soaking up the little links and URLs and referring site addresses that I see but don’t register…till all of a suden, I get it.
And CopyBlogger is one of those sites that yes, I’ve heard of many many times in the past decade or so…but not thought of conciously as a site to visit. I blog. So do they. I blog on “all things SEO” for us Canucks. They blog on online marketing strategies…an allied field to be sure. I blog alot it appears on Google…and it’s various efforts to dominate the world. And CopyBlogger appears to at least have done so too…hence this Infographic and how I think it’s important.
Okay, so you’re thinking that 2014 is here….you’re back in charge of your SMB website after the holidays and really there’s not too much “new” to be considering on, right? You guessed it…..that kind of thinking is wrong, eh! Let me point out to you the items you should be considering….and what I’m talking about today is Google+!
That’s right, Google+ – touted as the #2 Social Media network with over 700 million accounts, is the Google answer to Facebook, which I’m sure you’ve read about muchly over the past few months and is covered here pretty nicely by the folks over at BurstMedia.com.
Sure…it’s been a really swell Christmas season here and yes, we had a real pleasurable time with our kids and grandkids and extended family too! I just hope that your own Holiday season was as much fun as my own.
And yes, I’m back “in the traces” and looking for new strategies and tactics for our own SEO clients as well as reporting on same here for our readers too!
That said…it’s 2014….and for us SEO practitioners we are just as aware as everyone else is that yup, SEO is a moving target.
Last year saw many many new challenges and updates and lateral moves by the search engines….and for those of us who try to stay “close” to that leading edge, it meant a ton of testing and trying….and finagling and fudging….and analyzing again and again!