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DIY SEO: How Much Should an SEO Program Cost?

March 17, 2014 by · 11 Comments
Filed under: SEO 

seo_costsOf course this is one of the most prevalent questions we deal with will all new prospective clients…and as you’d most likely surmise, the answer is not a simple single sentence long.

In fact there are many items to deal with to try to understand the “why” of an SEO Program cost for a new client to the world of search engine marketing, so I thought today I’d try to put together a short post explaining what any prospective client should consider before going ahead with any SEO practitioner or firm…so here goes!

Any SEO Program must be of course a real live one – and the only way to perhaps tell that it even stands a chance of being something you may want to consider investing in, would be the track record of the firm you’re vetting…..and yes, the costs and promises made.

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43North: City Building for Millions!

March 14, 2014 by · 3 Comments
Filed under: SEO 

43northWe all know that every single entrepreneur needs seed money to allow their ideas to take root…and grow. That’s a given, and as I just heard about this wonderful new Business Plan competition – 43North.org - I had to let our Canadian readers know about same immediately!

First, this is all about Buffalo, NY. Get that? This idea of operating the world’s richest Business Plan competiton is to build the city of Buffalo as a collateral method of putting “life” back into that city. Now that may sound odd, but if you think about it – it does make sense as I too am trying the same exact methodology with our FundHamOnt.com site to bring crowdfunding to our own Hamilton community.

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Great Google+ Infographic from Chris Brogan!

March 10, 2014 by · 2 Comments
Filed under: SEO 

g+1If  you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.

That said, it’s his new Infographic I just found that is so great to see - as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!

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Innovation Factory’s First Innovation Night at McMaster!

March 7, 2014 by · 4 Comments
Filed under: SEO 

Hamilton, ON (March 6, 2014) | by Emily Kinread, Marketing & Communications Manager, Emily.kinread@innovationfactory.ca

winner-1On March 5 over 130 people gathered at TwelvEighty Pub at McMaster University to hear 12 innovators pitch their business ideas at Innovation Night.

Co-hosted by Innovation Factory, the McMaster Entrepreneurship Association, the McMaster Social Innovation Lab and the McMaster Engineering & Management Society, Innovation Night brought together students, innovators and business professionals from the community.

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NEWS: Powered by Search Merger Creates New Digital Marketing Agency

March 4, 2014 by · 1 Comment
Filed under: SEO 

PBS_logoToronto, Canada – March 4, 2014 – Powered by Search, a full-service digital marketing agency headquartered in Toronto, announced today its merger with the internet marketing agency Small Business Online Coach and the web design and development agency NetConneXion. Matthew Hunt, Founder and CEO of Small Business Online Coach, has joined Powered by Search’s leadership team as Chief Operating Officer. Warren Houston, Founder and CEO of NetConneXion, has become Powered by Search’s Chief Financial Officer and Chief Client Officer.

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FundHamOnt: We Have a Great First Campaign!

March 3, 2014 by · 3 Comments
Filed under: SEO 

gritLIT_logoYes…it’s been a bit longer than I expected, but our local funding site, www.fundhamont.com now has it’s first ever community based Campaign – and I’d like to offer both a congratulatory KUDOs to gritLit as well as a ‘lets make this a real #HamOnt success story too!

So okay, what is “gritLit” might be the first question you have and here’s what their own website says about them –

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Google Scraper Report Form: Algo or Manual We Wonder?

February 28, 2014 by · 3 Comments
Filed under: SEO 

matt-3So the latest news from Google – well, from Matt Cutts who’s the head of the Google Spam Team, is that there is a brand new Google form for anyone to use to report a scraper site ranking higher than the author site.

Huh? Well, here’s what he meant – at least as I see it.

If you write your own content, say a great blog piece on how to attract brand new truck driver candidates for your trucking firm, and then post it on your blog that’s a good thing. You’re sharing your expertise with the folks who might find that kind of an article of interest, and yes, you use Social Media via your own company pages to publicize that fresh content. Let a day or two go by and you then check that post and it’s position in the Google rankings…and hey great, you’re at #7 on the page….

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Seth Knows Best!

February 25, 2014 by · 3 Comments
Filed under: SEO 

seth-1Not often I read a short post by someone else and nod my head vigourisly and say right out loud “spot-on!”

Even more seldom is the thought that, yup…I gotta share this with others too.

And never before have I done that – but here is just about the bloody BEST B2B biz advice I’ve ever had…..

So, when I read this short one by Seth Godin – yeah, that Seth Godin….I had to share, eh!

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Launched: FundHamOnt.com is Live!

February 21, 2014 by · 3 Comments
Filed under: SEO 

CrowdfundingWe thought that as we launched our new site, www.fundhamont.com just a couple of days ago, that we’d put the same blog post about that launch up here on our Canuck.SEO.com for our readers to look over and see if the idea works for them too!

So…without further ado, here’s our launch notice…

After much insight over the years on how a new website gathers momentum when it comes to launch time, I know that the normal methods will not work for our own FundHamOnt site, not in the least…and that’s not a concern…

In fact, what we’re trying to do is to “soft launch” and for the most part we’re right on target. Consider what we’ve done and the rationale behind same…

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Lead Scammers: Don’t get Caught, eh!

February 17, 2014 by · 3 Comments
Filed under: SEO 

ScamWe tend to mind our own business pretty well for the most part…it’s not often anymore that I feel the need to “out” scam what with the whole general internet user base getting so much more knowledgeable about same. And as I’ve noticed more and more folks are learning about the rewards of dealing with companies that email you first with what looks like a real live “free lunch – get rich quick” type of scheme…and then after you PayPal payment goest thru, you’re left with nothing at all. Been there, done that and yup, got the T-Shirt on those kinda scams and yes we’ve often been asked by clients for counsel on what appears to them to be a great opportunity…but not really.

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Tools: What Every SEO Practitioner Needs!

February 14, 2014 by · 10 Comments
Filed under: SEO 

heartOkay, these URLs have been sitting in my SEO > Tools folder for a bit and I thought that I’d share them with you…call it my “Valentines” gift to the SMB world, eh!

Yes, there’s some great ones…as well as some real clinkers. Some are free…some cost something. Some do a really great job…others not so much. Some are pretty specific in their results while others are all over the place…but they all should get a real look/see for you to think on using.

One more note – that like all SEO types, I too use tools. Some of these ones too. But to be really honest here, my own fav’s were built by me – I’m a 40+ year programmer so using VBasic or ASP or .NET or Ruby to build a free-standing desktop tool is still my fav way to go. Sometimes tho, the same results can be had from one of these tools listed here today…but sometimes not, i.e. ymmv…but do give some a look, eh!

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Manual vs Algo Penalties: What’s the Worst?

February 10, 2014 by · 8 Comments
Filed under: SEO 

penalty-6Knowing what kind of a penalty your site receives from Google is the start of learning how to fix same – there I said it. That is so true that I’m always surprised when a new client comes along and they have no idea as to “which” type of a penalty they’ve been hit with. How does one tell and even more importantly, what can you do about same would be the import of todays post on Google penalties, eh!

Penalties come in two kinds of course – manual and algorithmic and yes there is a difference. A manual penalty from Google is when an actual human being at Google takes manual action against a website. One of the most recent (and attention grabbing) examples of Google taking manual action against a website and penalizing it was the J.C. Penney paid links scandal

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