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Top 7 Tips to Make Google+ Your SEO Best Practices Partner!

June 9, 2014 by · 3 Comments
Filed under: SEO 

google+_iconOkay, you’ve been thinking about your own SMB marketing plan you’ve got up and running for 2014, and if it’s one thing that’s standing out, it’s the lack somehow of great SEO rankings for your local, national or global sites….like the rest of the world. And if it’s one more thing that is nagging at you, it’s the thought perhaps that you’re not using “best practices” to push that SMB site up and up and up…maybe you’re not as “white hat” as you might think?

Almost every new prospective client that we get uses the same type of rationale as I’ve just outlined…they don’t know why their own DIY SEO campaign has stalled and they don’t know why. And they don’t know what it is they dont’ know.

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We’re Crowdfunding for Hamilton’s $230K Welcome Sign!

June 6, 2014 by · 4 Comments
Filed under: SEO 

keyboard_keyWe just put up our own Crowdfunding Campaign over on fundhamont.com and thought that we’d post this here for our readers…

Okay, I’m asking for the whole #HamOnt community to step-up and show our own City Hall, our community and yes the globe just what we can do on our own….raise funds to help pay for our own Hamilton sign!

What are we talking about?

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FabFriday Infographics: How to Market Yourself!

May 30, 2014 by · 4 Comments
Filed under: SEO 

fridayAgain, as I know when the day turns to Friday, that yup, it’s been a busy busy week filled with clients and online marketing Campaigns and startups and crowdfundning and angel investing….thank gosh there’s only 24 hours in a day!

Again, as I know when the day turns to Friday, that yup, it’s been a busy busy week filled with clients and online marketing Campaigns and startups and crowdfundning and angel investing….thank gosh there’s only 24 hours in a day!

That said, as is my norm on most Fridays, when I find an infographic or two I save ‘em up and show ‘em off via my end-of-week post….hence today I’ve got a couple to share and as the title of this blog post says, it’s on the “marketing” of yourself to gain online rep authority…and hopefully help you close the leads that come out of your sales funnel…

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WebSite Audit Tips To Work on Yourself!

May 26, 2014 by · 5 Comments
Filed under: SEO 

blurbpointNot my idea, but a dang good one is what today’s blog post is all about, eh! There’s a new site that I’ve added to my weekly read list, over at www.blurbpoint.com and from what I can tell, these guys are okay.

Oh, it’s an offshore corporate site for sure, they’re in the SEO world, but more than that, they posted recently a great recap of the best 70 SEO practitioners comments on the question of when it comes to SEO WebAudits “Which are the three major elements you consider while performing a website audit?”

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Google’s Panda 4.0 Update is Live – are You?

May 23, 2014 by · 5 Comments
Filed under: SEO 

panda-1No real surprise here, but Google just announced 2 days ago, that their most recent global update to the Panda algo modifications are live, up and running and in some cases as reported, making some sites hurt – hurt badly!

Panda, you ask?

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Are You a Farmer in a Hunter’s World?

May 20, 2014 by · 3 Comments
Filed under: SEO 

huntersNot trying to be oblique here….but the title above says it all. We’ve all been trained to believe that it’s far far better to sow a seed and then know that when it ripens on it’s own, it can be harvested by us gaining the strategic startup founder the crop that he seeks.

Bullshit.

That is, I think that this is the completely wrong paradigm to pronounce as the “right” way to think about success….and finally, there’s some other thought leaders out there that agree.

Not that I was the first – my own mentor from back in the 1970′s taught me to “farm always…but carry a spear” and from the success that I’ve had in closing deals, it appears that he knew his stuff. Which is what I learned. Which is why I now say the same strategic goal….that hunters win.

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Should You Start Your Own Google+ Community?

May 16, 2014 by · 2 Comments
Filed under: SEO 

google-communitiesThe short answer is yes…but only with a few provisos that you’d need to consider first, not the least of all is that if you start something it should not “die” as it will reflect on you and your own online reputation too!

Huh….might be the first thing you think of, so to explain let me try to rationalize the commitment that you’d have to make to enable both a vital community and your own mirrored reputation.

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SEO Starter Guides: What’s Out There and Worthwhile?

May 12, 2014 by · 11 Comments
Filed under: SEO 

google_seoThinking today, that as I’ve had to push off 7 prospective clients in the past month (due to a multitude of reasons), that I am lacking really in one major “help” item – a worthwhile SEO Starter Guide to try to give them some “best practices” SEO help for them to use.

What I mean is that say for the last client who wanted our $5,000 monthly package for $250 a month – someone again who had no business intelligence to know that an investment is a real live SEO program has a real live ROI, that they were working from a POV that just isn’t real in a cost vs benefits comparison. They believed that as they only had that $250 a month to invest, that they would find an SEO firm that would accept that revenue but do a job at 20 times the value of same. And that, as we all know just doesn’t happen.

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Thoughts on the 2014 BiG DiFIZEN of the Year Award!

May 9, 2014 by · 1 Comment
Filed under: SEO 

carolynnYup, it was last night and I am so so pleased to be able to report that the winner of our #HamOnt Innovation Factory Mark Chamberlain BiG DiFIZEN of the Year Award is Carolynn Reid, of the city’s EcDev Department! KUDOS Carolynn!!!

But wait, there’s more…so much more…and let me remind you that I speak from the “lofty” position of being the innaugural winner of that award back in 2012…and it really may “take one to know one” type of argument here….

And just last year, the Innovation Factory presented the 2013 BiG DiFIZEN of the Year award to our own Kevin Browne, who they described by saying “it is truly great to see how many people really want to be a contributing part of Hamilton’s Innovative Community, but with everything he has done, Kevin Browne is truly a grass-roots supporter of innovation in Hamilton.”

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Why does it take so long for SEO to get traction?

May 5, 2014 by · 9 Comments
Filed under: SEO 

slowSEOWhy so long? This is still the #1 question we get asked by every single new SEO Program client…and while we do take the time to explain why, it’s also apparent to us that for many new-to-SEO clients, they just don’t “get it!”

Why? Well for the first matter under consideration, you must remember that they’re thinking with their wallet. That is, until we can produce brand new traffic, they pay the freight and that means the up-front ROI is not producing the numbers that they’d hoped.

Yes, we do tell them it’s an investment in their revenue stream and yes we do tell them that it definitely is front end loaded…but I also think that they ‘gloss’ over that in the hopes that new numbers will appear quicker than what we estimate.

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Mentoring at a StartUpWeekend is Tough!

April 29, 2014 by · 1 Comment
Filed under: SEO 

startup_iconStartUpWeekend – what’s that you might be asking right off the bat and I’m not surprised to be honest. The whole StartUpWeekend movement began years ago out west in Seattle and while the number of events already held is over 1000+, it’s understandable that the whole experience is just not as discernable as it could be. Why?

Well, as it’s “hosted” by brand-new-to-event-management folks each and every time, it’s easy to see that these folks lack to a certain degree the knowledge and ability to push out the brand to the community in which it’s being held. They’re new to this kind of output for community notice and they miss a few or sometimes more opportunities but thats a part IMHO of the whole “coolness” of the event itself. As the rules state that no one can “host or run” a StartUpWeekend more than three times, it promotes the onboarding of new folks at the top to run and look after all the details of an event and that is one of the best parts of any event!

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FabFriday Means New Infographics!

April 25, 2014 by · 3 Comments
Filed under: SEO 

 

fridayBeen again a busy week…we’ve been working of course on our own SEO practice and have had a couple of speaking presentations too on our own www.fundhamont.com crowdfunding startup too…so busy is the word for the week!

That said, yes….I did find a couple of great new infographics for you to look over in the online marketing channel and the thing is – they’re pretty good! We all know about using infographics to help our SEO client campaigns, that’s a given.

But more in this case might be that the ones I’ll feature today do more…they not only yes, help the creators out in the serp world, but they also point out a couple of “new” SEO tactics that yes, I didn’t consider too!

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