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About Twitter Analytics…you Know You Have Them, Right?

October 31, 2014 by · 1 Comment
Filed under: SEO 

TA-1I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.

Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!

Huh? Okay here’s the official announcement from the Twitter folks themselves….

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Is Your TITLE tag Properly Optimized?

October 27, 2014 by · 1 Comment
Filed under: SEO 

titletagOkay, it”s title tag time again as the SEO world is generally looking at this factor – the #1 factor most of us agree – as the simplest and best way to gain some SEO ranking juice.

As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.

Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here

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My eBook is Out Soon!

October 24, 2014 by · 1 Comment
Filed under: SEO 

stardom-books-JVR-cover

Diving Deep Into the 2014 Local Search Ranking Factors Report

October 20, 2014 by · 7 Comments
Filed under: SEO 

2014LocalWe reported as you will know just last Friday on the release of the new 2014 Local Search Ranking Factors Report as developed and compiled by the highly regarded David Mihm of moz.com here…and today I thought I’d drill down somewhat on a couple of issues to think on.

First – it appears that yes, Google has released it’s latest Pigeon 3.0 update to make us all pay much more attention to same and that too is covered in this Report as well…. Continue reading “Diving Deep Into the 2014 Local Search Ranking Factors Report” »

Announcing the 2014 Local Search Ranking Factors Results!

October 17, 2014 by · 1 Comment
Filed under: SEO 

2014local-1Once again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2014 Local Search Ranking Factors survey – and its’ out and it’s right here at moz.com!

Backstory is pretty easy….7 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for like 5 years or so. I’ve personally been one of those Local Search experts for 4 years and I can tell you, this is a very detailed, very focused survey.

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Our New eBook: Here’s How I Did It!

October 13, 2014 by · 1 Comment
Filed under: SEO 

stardom-books-mock-upIt’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too.

And  yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too.

I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty small having never spent any time “within” such an organization.

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FabFriday is Infographics Day!

October 10, 2014 by · 1 Comment
Filed under: SEO 

fridayYup….again a heck of  a week…we did get to slide away up north for two days earlier but we’re back “in the traces” again and loving it! SEO – in fact the whole world of SEO and SEM and online marketing is as usual, roiling with change and adaptations and modifications, warping and twisting as it moves along.

And we try to stay as close to the leading edge as we can…

So today I thought I’d add some new Infographics to your list of great sources of information and help on your own SMB online marketing push for your website, and we found these all in the past few days…

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REPOST on UIX: Keep it Simple to Maximize Conversions

October 6, 2014 by · 1 Comment
Filed under: SEO 

uix_iconAgain, we’ve been asked to re-publish our pieces from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Yup, I’m back on the UIX soap box – that’s Usability Interface design….and let me explain why first…but if you read here often, you know that I love very much, the testing of UIX for website design.

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UIX Testing: How to Find your Site’s Mistakes!

September 29, 2014 by · 1 Comment
Filed under: SEO 

hammerAgain, we’ve been asked to re-publish our piece from 3 years ago on UIX – the Usability Testing section from our  own Online Marketing eBook and we’re doing so again right here fyi. If you are an SMB owner and you have a site, the use of UIX for same is imperative! You would have no idea as to the number of mistakes that are made on site after site after site! So give this a look/see and learn how to spot those mistakes and how to test for same!

Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?

Continue reading “UIX Testing: How to Find your Site’s Mistakes!” »

Network Building: A Game Plan

September 22, 2014 by · 1 Comment
Filed under: SEO 

networking-in-businessIf you want to succeed in business long term, you need to have built a solid reputation in your own channel via long term networking.

This was drilled into me personally by mentor after mentor, by marketing prof’s 40 years ago and by my own realizations that they were right!

Think about a realestate salesperson.

They get licenced, join a brokerage and then are shown the front door…with an “out there is where you’ll find buyers and sellers” type of charge and the door slams behind them.

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Information Publishing: Are Books Worth more than eBooks?

September 15, 2014 by · 1 Comment
Filed under: SEO 

3d man sitting on ebook word reading a red bookOkay, odd topic you’re thinking, but in fact, it’s more spot-on than the first look entails, listen up and I’ll try to place this for you about the value of information.

What I mean is, could the information that you receive via a real, live book be “better” than the information you receive from an eBook ? Ahh….better you say you’re thinking about that word and what I might mean and what the definition would be of that word?

Better in this case means not the actual information because to all effects and purposes, no matter if it’s a book or an ebook the contents are usually identical.

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FabFriday is Infographics Fun!

September 12, 2014 by · 2 Comments
Filed under: SEO 

fridayYup, great week just getting completed put a real smile on my face this am and for the most part, it was a great one. Did have a hiccup or two…and I’ll blog probably next week on why some clients just shouldn’t ever be in an SEO Campaign…but that’s next week.

One more thing on that next-week topic though….have you ever searched Google for “why does SEO take so long to work” type of query? If you’ve not bothered, you should as the length of time it takes to get traction is a major stumbling block for too too many SMB owners….sadly!

Today being Friday, is our usual Infographics day and I’ve a few to share that I found over the past 10 or so days and they all are or at least could be helpful to anyone who is in the SEO world or web developer world or Social Media community building universe too.

Continue reading “FabFriday is Infographics Fun!” »

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