[This is a guest blog post by Nevyana Karakasheva is a digital marketer at OptiLocal, an online marketing agency, specializing Local SEO.
There is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we read reviews, news, sports live scores, we date, we chat, we watch videos – all on Google, but the real questions is do we know Google at all?
Loved this week….found out that the interesting info from Google on their “inclusion” of Tweets into their index is as yet, unfounded. Wait, don’t fly off the handle…what I mean is that yes, while the partnership will give Google access to the Twitter firehose to allow those tweets to become “more searchable” — so far, nada. Tested it. Tweeted and then ran software to check for same and so far, it’s not a fact that I can say is NOT true, just not true right now up here on google.ca….
That took up most of the week, but I did find – always looking eh – some interesting items in the SEO infographic areas for your own use…and the first one is from Guy Kawasaki….a well known and much respected online marketing maven.
Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…
Except, this week I am going to mention only 2 items….and here’s the first one – a guest post from Adam Maidment over at neomam.com and it’s entitled “13 reasons why your brain craves infographics” – note the use of the 13 in the title?
Been thinking about this non-client request for help now since I got his email back in January of this year. He appears to be working for a legal firm in the southern Ontario part of Canada and his job must be acting as their “in-house” SEO guy. Or maybe he’s their web developer who somehow “backed” into doing the firms SEO too….I really dont’ know.
What I do know is that he’s made a “mess” of the firms attempt to be on the first page of Google for their chosen keywords and that’s not surprising considering the strategy he’s chosen to use – at least I think it’s his choice, as I never found out if this was his thinking or a previous SEO firm did this (not one that’s any good mind you!) or if he simply took orders on what to do from the law firm itself.
That said, did find a couple of great new infographics for you SMB owners who’re looking for some marketing help to pour over and learn from – all offer up great info in an easy-to-digest manner and I would recommend that you click each of the links below.
Well, if you want great Canadian SEO that is….
Okie-dokie…you’re an SMB owner and you’ve learned over the past few years that Google+ has some “weight” – some “heft” when it comes to your website’s rankings in google web search. Good. That’s a basic all of us SEO practitioners would agree.
You’ve also learned that besides your own Google+ page for your business, there’s the added need to post, often and with pix and on topics in your own channel and yes, on a very regular basis. Good. Nother marketing strategy to have under your SMB belt!
Here’s what you gotta know, that “Net neutrality, also called open Internet, is a principle that Internet networks are equally available to all types of legal content generators. Internet service providers (ISPs), mostly large cable or telephone companies, would be prohibited from discriminating against content by blocking or slowing transmission speeds and seeking payments in exchange for faster lanes of their Internet networks, a practice called “paid prioritization.”
Okay, I know what you’re thinking….what do I mean by “URLs that Count” and the answer this time is pretty easy – I thought I’d list here a short master list of URLs that you can use to click-on, drop-by, read-from and get some of the most current & up-to-date LOCAL search knowledge to help out your own SMB site.
It’s all about knowledge, eh! That is, if you’ve a query or question, then think about where you’ll go to learn what to consider as honest advice on that channel. Got a query on your NAP when you’ve got 4 offices?
Got a query as to what keywords can help a biz get better LOCAL search rankings? Got a query as to fixing old duplicate pages in Google+? The list of issues I would add can be long…but there are some great resource URLs you can use to get at least a pointer on where to go to get help.
Ready? Okay, in no specific order….here we go…
Okay, you’ve got an SMB site, it’s local in it’s marketing circumstances and you want to know more about “citations” as your google reasearch has told you they’re important. If that might descibe you and your current stage of learning how to Canadian SEO your own site, then this post is for you, eh!
Here’s what I’m talking about today – that if you wish to get some search engine ranking notice and resulting traction, then you’ve got to learn about Citations – what they are, where to find the ones that count and what to do when do find same.
Located here on www.e-commerceplatforms.com, it’s entitled “The Ultimate, Epic Guide to Create a Successful Online Business in 2015″ and it as I said is quite a long well done graphic that says it all – least as far as I’m concerned!
Not that it’s about SEO only – it’s not at all. In fact it’s a compendinium of the top 20 items to strategize upon, to help you get your own eCommerce site up and running and making you revenues.
That’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!
SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?
So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?