Local SEO Ranking Factors:On the Case!
I received just yesterday, the email mission that I’ve been a part of now for 4 years….yes, I got the call to help as one of the 2014 Local Search Ranking Factors study, originally created by David Mihm, now of moz.com – and I am once again delighted! And, worried too.
Originally started back in 2008, the rationale behind the study was put in the following manner by David…
“The inspiration for this project came from SEOmoz’s biennially-published Search Engine Ranking Factors, developed by Rand Fishkin as a gauge of the most important elements considered by Google’s organic ranking algorithm.
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
With the advent of the Local 10-pack in January 2008, as well as Google’s recent ZIP code targeting innovation, I felt it was time to undertake a similar enterprise specific to Local Search. It seems like Local has been rumored to be “the next big thing” in Search as many times as Cubs fans have said “this is the year” for their team, but both of these recent innovations suggest 2008 finally could be the year where the prediction, at least for Local, comes true.
I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techniques to be avoided…”
As you can tell, it was something brand new – and while I wasn’t asked to do same till 2011, I read it every single year, I study it every single year and yes, I learn from it every single year too….and last years 2013 Survey was an eyeopener too!
Why? Well as the number of SEO experts being polled by David is now up to 35 of us….and there may well be more this year too, what I know is that if you even just read the list you’ll be impressed with the quality and depth of the roster of the folks who are contributing their own specialized knowledge and SEO skills to the Survey. Kudos to them all!
And then there’s David too, who joined MOZ itself when they merged about a couple of years ago (I think) and while the Study has alwys stood on its own for its value – the fact that it’s now under the MOZ banner means IMHO, that yup…this is a great way to research, learn and yes, use the deliverables – tactics that you see evaluated and ranked – to help build your site!
But why am I worried? Well, I’m working very hard, very thoroughly, very much in the hunt for my own opinions as to what the various factors are, where they are ranked, where they are in the ‘scope’ of the ranking levels and which ones superceed others. It’s really not so much of an “opinion” that I am asked to offer – but the results of our own roster of SEO clients and what we know via those stats as to what is and what has worked. Worried…yes, but with the results added to the overall Study…I know that the Study will be aided…as will all the results from all of the other SEO experts being polled, by David.
And finally Kudos to David…this is a very important Study….and when it’s done and compiled and publicized, I’l report on same here too…till then, it’s back to our own stats…and work!Google