HTTPS is Now a Ranking Signal!
SSL – the acronym means Secure Socket Layer is something that many SMB owners – perhaps other than those in the eCommerce space – have bumped into, and it’s now becoming more important than ever for your website. It’s the modified notation up front in any URL – the HTTPS instead of the HTTP notation that indicates that an SSL is being used by that site.
Why do I post about that here today?
Well Google just announced, that sites using an SSL, will be start to use HTTPS as a ranking signal! Here’s the content from their own announcement found here…
“Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.
For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web…”
As you can see from my own highlighted end sentence, Google is looking to move you, me….everyone on the web to secure encrypted intercommunication and that IMHO is not a bad thing. And do hit that link as there’s a short list there too that gives you some details to consider when buying your SSL too! And more info here too…
So…what does that mean for you, an SMB owner?
You need to consider acquiring an SSL certificate from one of the many many firms out there selling same. Your webhost most likely already offers same as an “extra” item that you can acquire from them at an annual cost….and usually they look after all the details, installation etc etc.
Sidebar note tho…you’ll first need to do some Google searches on SSL certificates, whose who, what they cost, what the most popular ones are, what is involved in using same etc etc….nothing worse than budgeting for something that just won’t do the job, eh!Google