DeadDuck: Google Authorship is Dead!
Wait, you say…what’m I talking about?
Okay, backstory first….
Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to begin marking up content on their sites with the rel=”author” and rel=”me” tags, connecting each piece of content to an author profile…” as Eric Enge put it so well here.
So all of those great looking (least to me!) Author pictures that matched up with Author profiles via Google web results….like this one –
As you know, over the past few years…more and more of us – but obviously not enough, jumped on the Authorship bandwagon….and the web results pages often had 6 ot 8 or more of these kind of result listings. Good. Authorship attibuted to verified Google authors worked…..and IMHO, the conversions went up. Least in my SEO world they sure did!
Fast forward to just a few months ago, and Google cancelled the photos…and changed the way that the authorship notices appeared.
And then fast forward to yesterday where Googler John Mueller shared here, his thoughts on why Google has decided to “stop showing authorship in search results…”
Gone….but as John also puts it “…removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience…”
So…what’s next would be the question….and for that, I’ve no answer – yet! But as I know…things will be changing more and more and more…Google