Shhhh!!! Google Quality Rater Guidelines 2014 is Leaked!
Insider information…meant for Google employees only….but somehow “leaked” to us non-Google employees…could there be a greater way to learn from “the horse’s mouth?” Nope….I don’t think so either.
S0…160 pages of top quality Google SEO quality guidelilnes for their “raters” to use to aid Google in it’s rating procedures….and you can read it all and learn….what a gift!
At least in my world it is….yes, I know that there are already those in the SEO world who are already claiming that this is all phony….that Google would never ever deploy this kind of business intelligence….that what we’re reading is just SPIN!
Nope, I don’t buy it…..and I hope you’re all here still reading and working on why you need to d/l this .pdf and read same…but trust me you do!
E-A-T is the new acronym that I wanted to point out right away….as it stands for “expertise, authoritativeness and trustworthiness.” That is what Google is looking for is expertise….in an area that Google has been working on in their algorithms for some time, and shouldn’t be much of a surprise for webmasters to see this….nor to any SMB owner either. Here’s how a great SEO pracitioner, Jennifer Slegg of the blog site www.thesempost.com put’s it this way —
“At the same time, Google is stressing that sites that lack expertise, authoritativeness and trustworthiness should be awarded the Low rating when a page or site is being assigned a rating by one of their quality raters. And more importantly, Google says that lacking a certain amount of E-A-T is enough of a reason for a rater to give any page a low quality rating.
This means that webmasters will need to do what they can to ensure their sites pass the newly minted E-A-T test.
Google also warns the quality raters about sites with user contributed content, such as forums or other sites that allow users to submit articles or information. They urge caution because pages on the sites may not be trustworthy and many lack appropriate amount of E-A-T.
That said, there are some types of user generated content that have an extremely high level of expertise, such as forums that are frequented by experts on specific topics, and Google asks the raters to try engage the experience and expertise of those authors to try and determine if a page should be considered trustworthy or not.”
You can see more…much much more if you simply click this link here and d/l same (11 MB)….
Note….that much of it is NOT NEW….but some really is….do read the parts about cloaking and lack of spam and supplemental content and hidden text too….not that any of us SEO practitioners would err in these areas…but many will be a tad surprised at what this insider doc has to say – or not say – on these area too!Google