Negative SEO: A Funny Guide….maybe?
Okay, the topic today is again, Negative SEO – the tactic that both exists and is in use by some to try to knock down the competition’s rankings and replace their page 1 spots with your own. You know…more of a DEFENCE type maneuver than an OFFENCE one….and yes, I’ve reported on same before at some length too!
There has been much blogging press on this lately….perhaps because our own SEO guru Rand Fishkin over at moz.com has asked for some help in developing a case study that will irrefutably prove once and for all that it exists….I believe this to be a “cart ahead of the horse” type quest as I know for a simple fact that yes, it does exist….but that’s not what today’s post is about…
Instead, it’s about what I found when I googled for “negative seo” and the first few pages of links…and here’s the surprising item of note.…a blogger I’ve never heard of, has a long long long scrolling page of the attempts that he’s made to use negative SEO on a competitors site…but done in a sort of “fictional” post…and it’s a real treat to read. Written by one Kyle Duck of Yokebreak.com, he writes a fictional account of his own venture into Negative SEO…and yes, there’s a short .pdf here too for you to download to read the tactical items needed.
Here’s just a short paragraph about what I mean…and note the tone but realize that there is some truth behind same…on his quest to rank his fictional kitty site better!
“Between writing emails for your KittyFitness list, you decide to take a quick look to see if cat-scratching-post-hq’s rankings were affected at all by pinging its disappeared backlinks.
You figure the best case scenario is they dropped a spot or two, if anything.
You check your SERP tracker and do a quick search for “cat scratching posts.”
“No result? That can’t be right.”
You do a Google search and scan the first few pages. Cat-scratching-post-hq.com is nowhere to be found.
“Surely they just got bumped down…”
You flip back to Moz and run the rank tracker for cat-scratching-post-hq.com and your keyword “best cat scratching posts”.
Moz is taking longer than usual to complete the report, and you impatiently refresh the page three times.
“Well, Siamese Sailors! I just got a site deindexed in less than 24 hours,” you say to yourself. “That site has been costing me hundreds of dollars every month, at least. And it was so easy that it was almost…anti-climatic…This can’t be for real?”
Needing some fresh air and sunshine to mentally process what just happened, you head out the door to go for a walk.
You pass your wife in the hallway and slap her on the butt on the way by. You give her tush a little extra squeeze with the follow-through…”
Is it true, comes to mind first…and yes, I’d have to say that based on two of his tactics, ones that I’ve already done on my own (hence my solid hypothesis that Negative SEO works!!!) he too has found that if you want to take over a serp page, you need to do everything you can positively (OFFENCE) and negatively (DEFENCE) too…
At least in his world, fictional though it is, that works. And if you look at the 7 methods he’s outlined in his .pdf…you’ll be thinking that yes, this can be tried by yourself and then you’d know…and judging by the three potential client emails that we’ve received in the past few months, asking if we can provide a Negative SEO program to take down their own channel competitors superior listings…then yes, it is something that is wanted by SMB owners out there.
So…is Negative SEO truly a tactic that can be used?
I know already. Do you?Google