FabFriday: How Search Works from Google!
One of those weeks, eh…where you work hard for clients….invest time in networking and meeting up with your Mentorees…and still find time to stay aware of what’s new in your SEO channel. Yes, one of those weeks that for the most part are busy busy. Which gets me to the point of what we do here at KKT INTERACTIVE Inc. – we do online marketing for clients.
Which means that we like all the other SEO firms out there, pay particular attention to Google et al….well to Google for sure.
If there’s a change, a ripple, a modification, a “what the heck is that” kind of sudden difference from what we’ve been seeing to what we see….we notice.
And we notice big time!
So….today I thought that for my usual Friday Infographics post, I’d let you our readers know – what Google offers up to the world in their just published Inside Search blog, on “How Search Works – from Algorithms to Answers” – and it’s a great full-of-info interactive work that yes, can help explain much of what we SEO practitioners and in fact all SMB owners need to know.
Nothing there is really “new” to us plugged-in-everyday-SEO-practitioners…but there are some great items added that I didn’t know….and that’s a bit of business intelligence that can’t be negated. The whole long scrolling page is pretty easy to navigate…you simply scroll and if you see a button you click to get a popup modal window that gives background details on that item.
And what items some are too! For instance, I loved that if you click on the Search Lab button you see that yes, Google does have it’s own Search Evaluators that are trained to evaluate searches via individual results 40,000 times a year, according to Googles “leaked” Evaluator guidelines.
Knew that, but nice to see it even though Google does NOT have it’s most recent Guidelines as that targeted link…here’s the one you want.
Also, nice to see that Google also has a video here, that shows how they make those 500+ algorithm changes each year too….again, not new…but good to see validated.
And there is more too to learn about…
For instance, if you click on the Fighting Spam area, and then on the See types of Spam, you’ll get the whole list that Google identifies for the world to see, of what it considers Spam….by type and genre and if you do ANY of these you’re just plain dumb.
Don’t forget to click the ahead arrows to see them all, too, okay?
But one of the best buttons is next…the one that says “See what we’ve removed lately…” which again pops open a great window that shows you real live – just killed – sites….a screenshot and the matching web results.
And that’s not all, either.
While this Google info post isn’t that long, way back up in the menubar, are other text button links to go on to explain more about Google and it’s search procedures etc…
Well worth the clicks if you ever wanted to know about getting your own site up and running and ranking, eh! Enjoy!Google