SEO Starter Guides: What’s Out There and Worthwhile?
Thinking today, that as I’ve had to push off 7 prospective clients in the past month (due to a multitude of reasons), that I am lacking really in one major “help” item – a worthwhile SEO Starter Guide to try to give them some “best practices” SEO help for them to use.
What I mean is that say for the last client who wanted our $5,000 monthly package for $250 a month – someone again who had no business intelligence to know that an investment is a real live SEO program has a real live ROI, that they were working from a POV that just isn’t real in a cost vs benefits comparison. They believed that as they only had that $250 a month to invest, that they would find an SEO firm that would accept that revenue but do a job at 20 times the value of same. And that, as we all know just doesn’t happen.
While it did take a bit to let them know that you really DO get what you PAY for….and talking them out of using one of those online tasks sites, live elance or odesk where you find that SEO firms advertise for clients offering up those $250 monthly SEO programs but in fact don’t do the job at all….what I was left with was the realization that I have never created one of our own SEO Starter Guides to send to them. And for that matter, I have no idea on what’s out there and really worthwhile for a non-SEO website SMB owner to use to get the basics down and then figure out what they’d need help with…
That said, yes, just here on our own site, we do offer up 3 SEO Startup Guides…so I thought I’d revisit what I’ve been saying are “good and worthwhile” over the past 5 years and validate that yup, they’re still solid recommendations.
First up, is the Google SEO Starter Guide here, and it’s still okay. I mean it’s changed slightly…there are now some “extra” items to think on…but for a first look at what matters when it comes to creating and developing a brand new SEO program for your own site – it’s fine. Screen shots are now out of date, the layouts of the web search results pages are much changed…but the basics…the ideas behind what works are still true. And from Google. So…yeah, read this one for sure, eh!
Next up is the SEO Guide from moz.com…yeah, that Moz run by Rand et al and it’s like 50 pages of great, point by point content, that again is still valid and spot-on when it comes to SEO. Great graphics, nice images and URLs from throughout the web that add much to ones basic starter knowledge too. This one still flies, eh!
And lastly, my own LOCAL SEO Whitepaper that is from 2009 – so nope, not worth the click – hard to admit that but LOCAL has changed so dang much that anything 5 years old (back in the original Google MAPS days) is now well past it’s “best-before” date. I will take this one down myownself this week, and then look for a suitable replacement or re-write samy myself. Hard to admit that I’ve missed this…but LOCAL SEO has changed so dang much, eh!
But what about a new search for “seo starter guides” and what’s revealed by same is the final step here today…and as usual, I was a bit surprised by what I found. First, that if I filter for only the past year in an attempt to get only the latest results….that some of my own fav’s aren’t mentionned at all….but there were some others that I’d overlooked….and I don’t know why I’d have skipped listing these ones…but all below are well worth the click to see their own take on SEO Starter tactics, eh!
- SearchEngineLand’s Guide to SEO…from Danny Sullivan et al…another starter for sure!
- Search Engine Watch & their Guide to understanding SEO…
- Hobo’s Guide to SEO…their 74 page Guide…
- LunaMetrics Infographich on SEO Starter tactics…
- SlideShare Search on “SEO Starter Guides” has hundreds of decks too…
As you can see, there’s plenty of info – but back to my rationale for this blog post.
TOO TOO TOO often, new-to-SEO SMB owners contact us looking to contract out their SEO Campaigns…and while thinking that you need to hire an outside firm to do what you don’t know how to do, is a great thing – the truth is that these SMB owners know so dang little about SEO – that they’re flabbergasted & gobsmacked when they learn what such programs cost.
Talent costs money, that’s true. And able, reliable, expert talent costs more. BUT there is always an ROI – you invest and you reap as the SEO Campaign gather’s strength and the new incremental traffic turns into conversions….and proves to any SMB owner that the investment in SEO talent was worth the cost.
But if not, then please do read the here-listed items to gain knowledge so that you’ll not be a total newbie when it comes to online SEO marketing…it’s what I always recommend for a real live Canadian SEO program, eh!Google