Why does it take so long for SEO to get traction?
Why so long? This is still the #1 question we get asked by every single new SEO Program client…and while we do take the time to explain why, it’s also apparent to us that for many new-to-SEO clients, they just don’t “get it!”
Why? Well for the first matter under consideration, you must remember that they’re thinking with their wallet. That is, until we can produce brand new traffic, they pay the freight and that means the up-front ROI is not producing the numbers that they’d hoped.
Yes, we do tell them it’s an investment in their revenue stream and yes we do tell them that it definitely is front end loaded…but I also think that they ‘gloss’ over that in the hopes that new numbers will appear quicker than what we estimate.
New traffic numbers take time. It’s time that yes, a client must pay for…but still there is no way around it. I know that. My client roster knows that but to be honest not all can “handle” that….we too, like other SEO firms have lost clients who bailed out before they should have. I have no idea why. Traffic numbers were growing, the site was optimized and GA showed all was “happening” as it should have been….yet they couldn’t wait. It does make me wonder as to the “why” of such a failure…i.e. what must such a client believe that the revenues already spent were not that investment….but that’s up to them.
So, to try to help on the bottom of each of our client SEO Dashboards, we put a drop-down that opens to reveal what I’ve placed here below…a succinct list of some of the top SEO firms on the continent and why they too agree with us…good SEO takes time. Here’s what all our clients see….
So many of our clients get both anxious about their budgets when it comes to their SEO Campaign, that we’ve added this area for them to
read up on why a sustainable SEO Campaign for their website can take so “long” to get started…
Please click on any of the links below to read about the length of time it does take for an SEO Campaign to get “traction” on the web as written by other acknowledged SEO experts around the globe….
“The algorithms reward patience. Even if the engines start to see those links right away, it might be a few weeks or months before the
algorithm rewards the full weight and heft of their existence. Why? Because search engines learned years ago that manipulative link
building is often temporary, while high quality links stand the test of time…”
Rand Fishkin of MOZ.com…
“For how long do SEO Changes Take my answer falls into the “It depends …” category because the question is so vague and ambiguous it really
has no meaning. Did you change the page titles on 1,000 documents? Did you add meta descriptions? Did you change the URLs and
implement 301-redirects? To determine a precise answer one must know the crawl rates for all the pages that have been changed. Assuming you don’t know this then
assume it takes an average of 7-14 days for a major search engine to recrawl and re-index any given page from your site, and that it will
take about 1 month to find and reprocess 1,000 URLs from your site…”
Michael Martinez of SEO Theory…
“One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of
marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many
months or possibly even years to start to see that return. Obviously this is very frustrating to clients who want to know,
“why is SEO so slow?!”
Nick Stamoulis from Brick Marketing….
“Here’s the bad news about those sustainable tactics. They are slow, and seem to be getting slower. The flattening of the algorithm
and increased personalization factors of today mean that what could be achieved in 3 months of diligent work might now take 5 or 6
months to achieve…”
Tad Miller of SearchMarketing Sage….
“So when I tell a new SEO client that it is likely to be 3-4 months before they start to see meaningful gains in organic search engine
traffic, they normally respond with at least one raised eyebrow…”
Dave McSweeney of Top5SEO…
“It takes time to get good rankings on Google. If you are starting a website now then you may have to wait for 3-4 months until you see your first
visits from Google. After 6-7 months and provided that you are working on the right direction you can start getting more serious traffic from
Google and the other search engines…”
Internet Marketing by Nick Crowne
Further Info on Google et al…
- Just how busy is Google anyways?
- Correlation Between Google +1s and Higher Search Rankings…
- Why does SEO Take so Long?
- 5 Ways to show a Client that the Traffic Will Come!
- Google Itself Cautions Us All on SEO…
Plus, as we too are a part of the global MOZ 2013 Local Search Ranking Factors experts list, and contributed to the definitive list of those factors we also know that frequency of change is another factor that appears to also have some algo ranking interest too….so a quick tip – do NOT do tons of changes in a day and expect NOT to get noticed…more on that in an upcoming full post!Google