Are You a Farmer in a Hunter’s World?
Not trying to be oblique here….but the title above says it all. We’ve all been trained to believe that it’s far far better to sow a seed and then know that when it ripens on it’s own, it can be harvested by us gaining the strategic startup founder the crop that he seeks.
That is, I think that this is the completely wrong paradigm to pronounce as the “right” way to think about success….and finally, there’s some other thought leaders out there that agree.
Not that I was the first – my own mentor from back in the 1970’s taught me to “farm always…but carry a spear” and from the success that I’ve had in closing deals, it appears that he knew his stuff. Which is what I learned. Which is why I now say the same strategic goal….that hunters win.
Okay, you’ll wanna know more I know…so here’s the backstory on this whole way of looking at “going out and getting new business” from my own (and others) point of view.
By way of explaining, let me first list the author of the book that brought this all to a “head” for me – it’s the book entitled “Hunting in a Farmer’s World” by John Dini and it can be found here at Amazon….and what a great read it is. I nodded at least a couple of times a page, made notes in the margins, scanned a few and then a few more pages to send out to clients and yes, loved the read. John got it right – and I intend to buy a bunch for some of the startups I’m Mentoring and pass out that knowledge that he’s listed for any entrepreneur who wonders why they “do” things differently than others!
To me – and thanks to my Mentor – what I’ve learned is that you MUST differentiate yourself from others….others in your channel, your peer group, your society, your tribe, your caste, your clan, your social group and yes, your family too. You must be – in every sense of the word – different from all of the clutter around you to succeed.
If that means getting into the office at 5:15 am to have hours before the phones begin to ring, then sobeit.
If that means getting our and cold calling your chosen target group today then get out there for 12 hours and then socialize where the prospects are to find!
And note a big thanks here to the David Mamet play Glengarry Glenn Ross and his character Ricky Roma who in a Scene I bar, sells with the best soliliquy I’ve ever heard!!!
If that means never going to a child’s Christmas play or a dance recital or the father/son’s baseball game, then sobeit.
Success is not dependant on the time you take to try to accomplish it…but on the time you spend NOT trying….this is NOT PC…but then neither for that matter is success, either!
You must read this book.
You must learn that for the Author and for many of us, it’s real live entrepeneurism at it’s most basic form….well worth the click, eh!Google