FabFriday Infographics: What Works for SEO!
Typical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out which is how we found the ones we’re featuring today.
And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones that I thought spelled out “best” practices and information being passed along to the reader. So here goes the latest winners in our SEO world, eh!
First up is a great infographic entitled “Top 14 Biggest Myths in SEO” and it’s from a US firm over at www.marketing-mojo.com and yes, it’s well thought out and shows their own list of the top 14 items that an unsuspecting SMB owner can be faced with from an SEO firm. Caution, would be the word here to work with, as the items I know personally via over 16 years in SEO that yup, they no longer work or never did or ever would too. They put it quite ably as an intro when they say “The SEO world changes almost daily. New algorithms, guidelines, and tools are introduced so quickly, it’s enough to give even the most experienced of SEOs whiplash. This constantly evolving search landscape is rife with rumors and myths – how do you know what to believe?” and isn’t that succinct but spot-on!
Scrolling down thru the whole infographic shows you some of the normally accepted myths like “META keywords improve rankings” (no they don’t) and “Anchor text is dead” (no it’s not) are a couple that we all know about but I did have a bit of an issue with a couple too. For instance the claim that “Exact match domains rank higher” is discounted by their firm – yet I have – still have – a couple of same clients who bought same on their own and we now manage their SEO Programs and yes such EMD upthrust is still alive and works too, eh. Then there’s the comment that I do agree with, in that “AuthorRank is here today” which I’d have to disagee with as they did….it’s not. AuthorShip is here…but again as they noted it’s impact at this point is so teensy, it’s just not important at this point! Finish off with their last myth that “SEO is dead” — that alone is welll worth the click to read same, eh!
Kudos to the smart SEO team over at marketing-mojo for this… Oh, and click on this link to see what other find infographics they have for you to peruse…great list from a great firm!
Linkbuilding is still IMHO the one whitehat SEO tactic that can produce results in ranking surges IF one knows what they’re doing. It can work against you, if you take the blackhat route, or automate same via a link wheel/link mill/recip style of doing same and that’s the honest truth! But…if you understand the phrase “content is King” and then learn what to do to create the “need” for others to link to that superior relevant content, then you’re on your way in increasing your IBLs (inbound back links).
That said, the folks over at backlinko.com have a great infographic that outlines what they believe to be those “best” practices to gain that kind of IBL success and the neat thing is almost every single item on that infographic leads to research and backstory items for you to learn from too! Entitled “Link Building: The Definitive Guide,” it nicely says -
“Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
If you’re looking for more search engine traffic (and who isn’t?) then link building is a must…”
As you may think, it’s a long scrolling page of just about every single item that should be under your own SMB IBL building conscience…I’ve clicked ‘em all and the backstory research is pretty solid, eh! There’s some moz.com research on “Putting Guest Post Outreach Theories to the Test [With Some Real World Data]“ and then more from quicksprout on “The Link Builder’s Guide to Email Outreach“ — all solid research, ably backed up with real world examples!
Do give this infographic a chance and click on same…and yes Kudos to the team over at backlinko.com too…I’ll be back!Google