Google’s New Web Search Results Display Differences!
Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.
Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.
Here’s an simple text string example…our own corporate site is www.kkti.com and we used up till now a shorter-than-optimal 62 character TITLE tag and 113 character META tag as shown here –
Hamilton SEO | Canadian SEO | SEO Marketing by KKT INTERACTIVE
Where veteran Hamilton based SEO search engine optimization specialist Jim Rudnick offers up his SEO expertise…
And it displayed in the OLD Google Arial 16 pt like this –
It showed up completely in the now old Arial 16 pt. Google web results and we thought it both apropos to our needs and identified us well.
Google changes of 2 weeks ago have now showed up only this much of same….we are showing here the same text strings but you’ll notice something that yes we noticed right away too….that the TITLE tag has been shortened…
Yes we do see that because our Authorship rank is verified and shows up, we get that picture of me – but more importantly – look at the TITLE tag. It no longer lists the full name of our company or KKT INTERACTIVE – but that it’s been shortened to now show only 54 characters…it now cuts the word INTERACTIVE off after the first 3 letters and then adds an ellipsis to show that the cut was made.
Used to be that the max number of characters was always less than 70 but could show 67 or 68 etc. before the ellipsis would occur. Not any more…and note too that the word on exactly how many characters will show is also “up in the air” as there are other factors to consider. Most of us SEO practitioners know that it’s not really a character count that mattered but the simple # of pixels from start to finish that Google was using and that was mititgated by the fact that Arial is a proportional font, caps are wider than lower case, that an “i” in narrower than an “m” etc etc. We knew what used to work and now that’s changed…
So, answer is? Simple. Plug each and every TITLE tag into a tester site (here’s one over at MOZ and my own fave over at seomofo) to test your tags and make sure that you’re still using and conveying the keyword content you want and that it will show up properly and understandably for your prospective new clients.
Do not “pass” on this. Do it….as it counts BIG TIME, eh as your TITLE and META description tags are your ONLY chance to sell yourself and your site to the web search audience….it’s that simple, eh!Google