Google+ Needs Your Attention for 2014!
Okay, so you’re thinking that 2014 is here….you’re back in charge of your SMB website after the holidays and really there’s not too much “new” to be considering on, right? You guessed it…..that kind of thinking is wrong, eh! Let me point out to you the items you should be considering….and what I’m talking about today is Google+!
That’s right, Google+ – touted as the #2 Social Media network with over 700 million accounts, is the Google answer to Facebook, which I’m sure you’ve read about muchly over the past few months and is covered here pretty nicely by the folks over at BurstMedia.com.
The majority of web users are social:
Two-thirds (65.4%) of respondents have at least one personal social media account from providers including Facebook, Google+ and Twitter—and 3-in-5 (58.6%) use their account(s) at least once a day.
Social media users rely on smartphones and tablets:
One-third (32.3%) of respondents say either a smartphone or tablet is the primary way they access their social media account(s).
Brands are increasing their social visibility:
Respondents say they notice the promotion of a brand’s social account online (27.2%), on the television (24.1%) and in print (21.2%).
Digital and TV ads prompt social interaction:
Three-fifths (60.9%) of respondents say ads appearing online, on tablets or on smartphones are effective in encouraging brand interaction via social media—and 58.7% say TV ads are also effective.
- The majority of women are socially active with brands:
More than one-half (54.2%) of women and 48.6% of men have engaged in a brand-related social sharing activity based on something seen on or in an ad.
As you can probably see more in that report, but the real importance of same can be seen above in the #3 spot – that brands are increasing their social visibility couldn’t be a truer mention!
And for what we’ve been finding in our own client serps, is the simple fact that if you use Google+ to promote your brand with great content that leads to an increase for authority/trust ranking signals, then Google does respond with just that kind of “push”… and we like that a lot!
Google for “does having a google+ page help your seo” and what do you see? If it’s like my own web results, you’ll note 6 out of 10 web results (by some pretty famous SEO types too, eh!) show Authorship displays for that query and ALL of them say yes, having a Google+ page DOES help.
Did you get that?
So if you do not as yet have your own Google+ company profile and page….then it’s definitely time to think on it – 2014 will again IMHO show that Google intends to push Goolge+ even further….and that can mean your own SMB site success too!