Use BING Ad Intelligence Tools for Better Keyword Research!
Okay, I know the title here on this post may cause one to shake their head and wonder why anyone would ever use anything but Google itself for keyword research but let me assure you, there is a real gem in this honest promotion of the BING Intelligence tools.
And that gem is real live numbers that one can see along with trends and updates as they happen! And yes, it’s Microsoft’s own tools with the ability to work within MS Excel, their spreadsheet program that every single SEO practitioner uses to hold data and research on keywords, IBLs, backlink candidates…..the list is long, eh!
So here’s how BING itself spells out their own USP for their Intelligence tools –
“When building your advertising campaigns, it’s important to establish keywords based on important factors such as relevance, geographic location, and demographics — but identifying the right keywords and bids can be a daunting and time-consuming task. Let Bing Ads Intelligence help remove the guesswork for you.
Bing Ads Intelligence is a powerful keyword research tool that allows you to build and expand on your keyword list in a familiar Microsoft Office Excel interface. Easily gauge the performance of relevant keywords on the Yahoo! Bing Network, and apply those insights to improve your keyword selection and campaign performance. You can even pull historic performance data so you’re bidding on the best-performing keywords in your ad campaign…”
Of course, there’s some items that you need to both have and install to be able to get to those research numbers and they’re pretty easy to follow up on and do…. For the most important bit you’ll need to know, you will need to have MS Excel 2007, 2010, or 2013 on your computer and it must be installed and ready for use. If that’s done, then next, go here to this URL, to see the page that explains the tool, how to download same and install same to modify that copy of MS Excel via this “plug-in” and you’re about ready to begin…and here’s how BING itself spells out this process…and yes, you’ll need a BING Ads account too…with Campaigns as well but note you can simply “import” them via a BING button to now load in the BING Ad account area too!
So the tool itself, can be found here…and once downloaded and installed you get access to a whole realm of information…and for a quick tutorial go here….and to get her started, just start up MS Excel. Note the top ribbon bar tabs have a new addition – BING Ads Intelligence – and a simple click on same will bring up this new Excel sheet.
You should also note that you’ll need to be signed into your BING webmaster back-end areas and have either selected a current verified account or started a new one…but once that’s done the real fun starts. The ribbon has many new features that you can use…but my own fav is the one where I ask the tool to get me the # of searches for keyword candidates….this is the screen that I then get – and note that I’ve got a formula working that then extrapolates the BING traffic volumes multiplied by 9 (as Google is about 90 times bigger in search volumes) to show the top numbers for those keywords too!
More info can be found here too –
That said, what value can be found using this tool, you’d ask? Simple — it’s an alternative to the Google Keyword tools….and that alone should be a valued reason to give this a try, eh!Google