Fabulous Friday: It’s Infographics Once Again!
So…Friday once more and yes, Infographics are on our mind once again! That’s the SEO tactic that again, while others seem to believe that they add “little” for your SMB website serps…we know different!
Yes, we understand that many SEO practitioners have an upturned eyebrow when they begin to think about Infographics.
And yes, we also understand that many “other” SEO practitioners know little about Infographics, but here’s what we know via our own SEO practice rationale of empirical testing!
That to pass along information, there are many many ways to tactically attempt to do that – and in our SEO world using Inforgraphics has proven itself time and time again!
First up today is a great Infographic from The Marketing Zen Company enttiled “Black Hat or White Hat SEO: Which One are You?” and it is a great aggregation of all of the various tactics, tricks, forays, ripostes, and yes plain old gaming tricks that both SEO practitioner types attempt. And yes, the debate over Black Hat vs. White Hat SEO tactics boils down to the same issue: Which SEO tactics make for a great user experience, and which are used for the sole purpose of getting traffic?
I wont’ spoil this one by telling you some of their in-depth assertions…but the summary of same for the Black Hat tactics is so so spot on I can not resist quoting them here –
“Black Hat is everything that seems fishy, spammy or makes you think twice whether it is worth the risk!”
As you can tell, they think I belive as I do….that White Hat (you must read their summary of that one!) is the only game in town! So Kudos to the Marketing Zen firm for this great recap, eh! And good for our Canadian SEO too!
Moving along this Friday to another Infographic I found, I think that this one, entitled “What is Digital Marketing?” and it’s from a new firm to my network, the folks over at Pixaal…and interestingly they appear to have been “below” my own online media knowledge but judging by their list of clients which includes VISA, Whiskas and Pantene – all brands I know as global marketplace players, I should have found these guys earlier!
But that said, their Infographic is pretty much spot on….I like that they too see things as I do. I like that they believe that online marketing includes using SEO, SEM and Social Media to drive new prospective leads to your SMB website. I also like that it lists some of the very granular SEO tactics specifically aimed at on-page optimizations. Sure, any Infographic can’t cover all of the items that may contribute to any topic – for instance there’s no mention of Video nor for that matter how important a tried and tested Call to Action is either.
But yes, this is still a pretty good way to use your own online marketing tactical evaluation to read their discussed pointers and check them off as needed….or, if you haven’t considered some…to add them to your own online marketing campaigns! Kudos Pixaal….nicely done lads!Google