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FabFriday Infographics: Google is Designing by Dollars!

December 13, 2013 by · 2 Comments
Filed under: SEO 

google-3Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing.

And while I’ve never noticed the actual changes, what I have apparently done is to realize somehow in my subconcious that the “space” that I’m interested in for our web rankings is growing smaller.

Smaller while in fact I’m now using a huge 27″ monitor and yet, I’m still looking down down down the page to see what I’m looking for….never thought about that – but yes it’s true I’d now admit.

And you too know that they have changed, right?

From what we used to see say here in 2000 at Google –

 google-serp-2000

which is what we used to all know and love…to what one sees now here –

2013results

 

it should be obvious that the Google web results layouts are a changing…but why you ask?

Ahh….simple, dollars!

For 2011, the last year that I can find any sort of accurate numbers for, Google made  $103,835,616 a day….more than what most of us even think of earning…but that said, is it really dollars that decide the layouts that we, all the global Google users see?

how googleWell the folks over at Virtual Hosting and their Infographic entitled “How Google’s Design is Dictated by Dollars” here is a great rationale of what they feel is the true and accurate. Here’s their lead into that great Infographic….

“With Penguin, their latest update, Google levies heavy search penalties against sites with a “link profile” that contains links to low-quality sites, paid links, or links to pages with “over-optimized” anchor text. Subsequent changes include advanced predictive searching (based on results other users have found useful with searches similar to yours), reformatted, context-dependent Search Engine Results Pages (SERPs), and more. With every update, walking the line between content that’s Google-friendly and content that gets kicked to virtual curb becomes less of a process and more of an art form.

And while mastering that art form can certainly be worth the time and effort, the companies taking the time and money to do so are major cash cows for Google. In fact, companies seeking the top spots paid almost $38 billion in advertising fees to Google in 2011 alone. As Google continues to create an Internet experience that’s both more intuitive and more customized than ever before, site owners, Web designers, and search engine optimization (SEO) specialists will no doubt continue their struggles to the top of the heap by playing by Google’s rules—and lining their coffers…”

As you can tell (and while I do not buy all of that strategically) they do make a strong case….and the numbers that they report alone of the % of web results page layouts for the various page content as of today are pretty striking -

  • Navigation Bar 14%
  • Carousel 30%
  • Adwords 30%
  • Map powered by Local 15%
  • Google owned Zagat listings 4%
  • Organic SEO results 7%

So….see that? That’s every single SMB owner of sites in all channels like restaurants, startups, entrepreneurs and the rest of the world too…we all share that 7% !

So….think on that….as the $38+ billion that Google makes a year, drives the web results layouts….and that begs the question as to what those layouts will look like in a year or two when Google makes $50+ billion a year…

 

UPDATE!!!!

Okay, so it’s Friday and yes, I missed a part of this Infographic but others over at the Google+ AuthorShip community didn’t!

https://plus.google.com/116815958439633542922/posts/C9MdM95nXVs is the link to the discussion and as you’ll note, the part that I missed was about Google+ Authorship and how the authors of same are still touting a functionality that has been gone now for months.

Me bad!

And I apologize to all on this…I just glossed over that section….but if you click the above you’ll note some great comments on it from some AuthorShip gurus, eh!

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  1. Zoomit.ca says:

    FabFriday Infographics: Google is Designing by Dollars! | CanuckSEO

    Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing. And while I’ve never noticed the actual changes, w…

  2. BizSugar.com says:

    FabFriday Infographics: Google is Designing by Dollars!

    Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing. And while I’ve never noticed the actual changes, w…