DIY SEO:Learn Your Link Building Basics!
Okay, your site’s up….you’ve worked damn hard in getting your keyword research done and have gotten those dozens of keywords properly “stitched” into your pages using the best practices tactics for SEO on-page optimizations done…and yup, you still can’t find your site in the serps you are running. That is what so many SMB owners complain of when they come to us looking for some “SEO doctoring” and for the most part – they’ve just stopped too early!
There is always the thought that oh-oh, maybe they’ve not done such a good job on the initial on-page optimization tasks…but a quick check shows that they’ve gotten the basics all done…so it’s not that. What it is, of course, is that a complete SEO Campaign to drive new traffic to your site does NOT stop at that level…in fact that’s only about 40% of the whole set of tasks needed….the next step is yes, building your site “Authority & Trust” levels by making your site relevant to other in-channel sites via links.
Links? Yes, the link is still IMHO the most important part of any new-to-SEO SMB site campaign and that’s easy to both demonstrate as well as develop….and here’s why.
Links that are IBLs – in-bound-backlinks – carry “link juice” or value to your own rankings via the various search engine algos, as they show/validate/prove to those search engines that yes, if other sites link to your site – then your site has value. Value that the search engines will of course reward by placing you higher in the rankings for those keyword finalists you’re using….and in doing so, drive new traffic to your site. It’s that complex – and simple at the same time.
So…links? What do I mean by that term? WidiPedia says that links are –
“A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page’s link popularity score…”
So when it comes to the value of “increasing prominence” as you can see, the general consensus on same means that you need great, updated content to act as your “link bait” to get those links coming into your site…among other things too as noted here. Note too that WikiPedia also reminds us all that “…Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance…” here and that’s the reason that so many of us SEO practitioners work damn hard to build those links for our sites and our client’s sites too!
How to get those links tho, can be problematic….Google here and other search engines too remind us that using any type of discernable BlackHat IBL acquiring of links will come with a penalty is something that we must all remember and use as guidelines for our link building SEO Campaigns.
And yes, there is a ton of help via hundreds (or maybe even thousands!) of online guides, available free to research and read and digest on how you go about this very important task of building those IBLs to enrich your SMB site with more Authority & Trust and rise in your channel serp rankings. Here’s a quick short list of various guides that I like to refer to to get you started….
- 10 Tiered Link Building Guides
- Future of Link Building Infographic
- Wiki on Types of Linkbuilding Tactics
- Google Webmaster Linking Guidelines
- Yahoo Webmaster Linking Guidelines
- Bing Webmaster Linking Guidelines