SB Partners:Next Gen CEO Forums
Okay, I know what you’re thinking….a major accounting firm runs a forum for folks to attend and increase their knowledge in an area you’re unfamilar with and then comes the big “hey, pick us for your accounting needs” type of come-on, right? Wrong! While I’d admit that was in the back of my mind as a caution a week ago or so when I attended my first ever Next Gen CEO forum, hosted by SB Partners at the Burlington Golf & Country Club, I couldn’t have been more incorrect.
In fact, if there is one thing that sticks out in my mind, it was that there was honestly no “hard sell” of this accounting firm and the pitch that usually follows such a meet-up. For that I was not only pleasantly surprised but comforted by the thought that this Burlington based accounting firm was making it apparent that they were trying to only increase the attendees level of knowledge on the topic that was there for presentation that day – and what a great topic it was too!
The Forum itself was hosted by Michael Kee, one of the Partners and he took only a very few minutes to welcome us and make us feel like were were going to enjoy what going to be presented that morning – and was he ever right too!
Presented by Ron Neumann, founder of VistaShift, and entitled “Creativity in Business: The Gateway to What’s Possible,” I was more than happy that I’d attended…as I learned exactly what the terms “insight & innovation” mean – or should mean to me as an entrepreneur here in the region. Here’s how Ron put same –
“We all know that creativity and innovation go hand-in-hand, but with the world changing so fast and growing more complex, innovation has lost its meaning for so many of us. Innovation is no longer a differentiation factor, or no longer optional, it has become part of our survival.
In the past, we have made innovation our top economic priority. It is in every company mission statement and we’ve designed our businesses on innovation models for efficiency (shrinking ourselves to greatness), and product development based on what we hope customers will want to buy. We have been so obsessed with innovation that we have used it as the solution to all of our problems. We have forgotten about the first part of this equation – creativity and how to tap into it through insight. Insight is one of the primary mental processes for sparking creativity.
I was thrilled to have the opportunity to speak on this very topic at SB Partner’s NexGen CEO Event last week. My presentation, “Creativity in Business: The Gateway To What’s Possible” talked about how creativity happens when we transcend from our traditional processes and use insight for generating ideas. There is tremendous value in digging deeper to discover what truly drives the behaviour of individuals, organizations and even entire ecosystems.
While there are many definitions for insight, the words “in and sight” really defines itself. Over my 30+ years of experience, I have come to define what I think the word really means. For me, insight occurs when what we see, think and feel all comes together in a new way to solve a problem. It is that “Ah Ha” moment and usually comes in the form of “I never thought of it that way before” versus “I never knew that”.
While creativity must come before innovation, we need insight to succeed in today’s complex world.”
As you can tell, this is just a short piece of what was presented – there was much much more in this 90 minute forum and judging by the spirited discussion and q&a sessions during the later half of same, we all had some new “insight” delivered! Kudos Ron for that great learning experience.
While this is an “unasked for” mention of the SB Partners Next Gen CEO Forum, I would think that if you’d like to attend, all one would need to do is to click here to get the link to the event series, and note that there are contact names/phone/emails there to ask for permission to attend the upcoming event series…I know that I’ll be there…this kind of an education is both needed and free!
What better deal could there be?Google