Social Media Planning Infographics for Success!
Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.
All three are from great sites and all three are pretty easy to do that “mining” for nuggets that you can use today – right now in fact – to generate new knowledge about how to increase your own SMB site’s success when it comes to using Social Media.
First up today, is the infographic entitled “Path to Social Media Success” from the folks over at Intuit.com – you most likely know them as the developer of the QuickBooks program that is so ubiquitous in the SMB world as well of course as their own payments app called GoPayments too…but it’s their infographic that is so interesting and well worth the click.
As they point out, developing a Social Media prescence can be a daunting task for any SMB owner, so what this infographic does is to divide up the 12 month calendar year into quarters and then sets out for you exact tasks to accomplish that will lead – really will! – to your own Social Media success. While there’s a whole bunch of items within that infographic to get into, one that stands out in my mind is the 3rd Quarter set of tasks to learn how to integrate all of your various inbound marketing tactics like email list building, gaining referrals aimed at your site and how to reach out to journalists to gain PR traction too! Kudos the intuit.com for their planning for this and I know if you do take the time to read same, you’ll gather some insight in how to do up an annual Social Media planner!
Next up, is the wonderful infographic from satisfaction.com entitled “Put the Strategy Back in Social Media” here because as they put it “Social Media is growing up. It may not be a full-fledged, financially independent adult, but it is maturing. No longer can it be written off as a mere play thing for Millenials to use to connect with their friends or marketers to blindly throw money at in hopes that it advances their (poorly defined) goals…”
Along with social media’s maturity comes a better understanding of the tools and strategy businesses can use to drive tangible results. Companies that strategically incorporate social media into all aspects of their organization—instead of the sporadic, ad-hoc implementation we so often see—are much more likely to be achieving quantifiable success. This is especially true for small businesses, which often don’t have the resources to devote to social media monitoring and marketing campaigns that bigger companies do – and there’s a great white paper on that link page too…to learn more as well! So thanks for this great set of tips to the authors of same over at satisfaction.com!
And lastly today while still on the topic of Social Media success, I thought it a good idea to end with an infographic that can answer some of those all important questions like “how long and how much” that we all deal with at the weekly marketing meetings….entitled “How Much Do Small Businessess Spend on Social Media?” from friends over at verticalresponse.com.
The folks over at verticalresponse.com did a survey and asked “how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging” as they wanted to know what tasks take the most time, and what platforms small businesses are most active on. They also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.
After crunching a lot of numbers and staring at dozens of pie charts, the survey results suggest the following…
- Spend more time on social media, but many struggle with the added workload.
- Focus on Facebook and Twitter, while adoption of Pinterest and Google+ remains slow.
- Realize the value of content – but, again, time is an issue.
- Find value in paying for social media tools.
All very interesting…
And yes while there are pie charts and some in-depth analysis there…it’s all good stuff for any SMB to look over to gain some insight into what other SMB owners are spending time-wise and dollar-wise, eh!
All good stuff if you do take any of the clicks above, eh!Google