Hope or Hype: Is Responsive Design Important?
Okay, so you’ve maybe noticed (or maybe not) that when you look at some websites lately, they somehow modify what it is they look like layout wise depending on whether or not you’re on your smartphone or your laptop or your big desktop monitor….ahh, you’ve just bumped into what the web development community calls “responsive design!”
Basically, as you know from your own surfing visits, what responsive design is is web layout designs that respond to the device that a user is using to display the site. It’s a website design that can be viewed from any (or mostly any) device from smartphones to desktops and all the various display sizes in between and it keeps the content shown both effective and readable by the user at all times. That is, the content doesn’t change, just the layouts change depending on the type and size of the display and the chosen user browser to do the display….i.e. responsive design!
There is a whole community online that is very heavily involved in championing various responsive design factors from HTML5 to CSS to IDEs to technologys used to viewport handlers/routines/algos to mobile style sheets….etc etc….and it’s a bit daunting I think to try to wade into same without a map….or an infographic to help on same.
The folks over at monetate.com do some really good work, and their Resources are impressive with their Infographics area a must-stop-to-read area for sure. The one that they have on Responsive Design is top-notch here, and well worth the click-thru, eh!
Their aggregated numbers on the rise of mobile search and the various screen viewports and the resulting moves to this kind of site development are pretty impressive. As is usual with infographics, this one too is well done and shows the various statistics and surveyed items in an easy to understand fashion! So Kudos to monetate, eh!
Do look down the page at the info too on their Evaluation Checklist to see if you can envision your own foray into responsive design for your own SMB site…it’s a good checklist, eh!
“One in three searches is local – and 59% of users visit local stores after searching on the mobile web” is a direct pull quote from another great infographic on responsive design from the founders over at minddevelopmentanddesign.com and you can find that one right here! This is a new company to me in that I’d never heard of them before maybe because their in a small town in Pennsylvania or maybe because I’m not so adept at finding these gems but no matter, they’re on my list now for sure!
Their site is yes, responsive in that on my huge desktop monitor it displays one way and on my Playbook quite another. But no matter as both use the same content in different displays but both are easy to follow, navigate and yes pass along the content too. Sidebar: I very much like their ‘take’ on design for their own site…it’s clever and uses both a palette and pix that are complimentary and get me to think that yes, these guys are pros! Kudos to the founders then!
And another great resource again from the Monetate folks, is their eBook on more about responsive design in which they claim “after reading this white paper, you will have a better idea of what exactly responsive design is and understand why just having a responsive design website won’t solve much unless you focus an equal amount of attention on delivering contextually relevant user experiences across all digital touchpoints…”
I went and got the eBook…read the 20 or so pages….and yup, made sense to me…i.e. much more hope than hype.
So much so…that yes I changed over our own corporate site for Canadian SEO at www.kkti.com to yes, be a responsive design development.
If it works for me – maybe you too?Google