The Shrinking Google Web Results Real Estate
Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no sooner is one tactic hypothesized, tested, proved and then installed – than things change. Welcome to the world of search is all I can say….
But back to today’s post on the actual page layout algo that Google currently is using and it’s recent update and what that means for us SEO practitioners and all you SMB owners out there. But first, my post is based on a recent post by the fine folks over at tutorspree.com – but I’ve no idea as to which of their staff wrote this post here…. Great piece. Got me a measuring too and while my own numbers varied slightly from there’s….it’s no doubt that organic search is now a small piece of the overall web results real estate.
First, here’s a photo (from tutorspree) that shows visually what I’m talking about….
As you can see, they’ve nicely labelled and red outlined the amount of space by pixel measurement that the organic search results now occupy on the page.
Yes, that’s a measly 13% of the total real estate on that page…think about that for a minute.
Google I’ve been told earns about $100 million dollars daily…and those revenues come from their use of their online assets…hence the top 12% and right hand sidebar of 17% and the icon map with a further 7%. That totals 36% of the page and if you add in the top 14% nav bar, that’s a full 50% of the total page real estate being used by Google – and we SEO types get to vie for that 13%…sigh. Note that this was done on a Mac 13″ laptop and this is what appears “above the fold” for all to see.
Add in the new Google Carousel view I reported on here, and that 13% decreases down to 7%. Yup, only 7% of the whole page is given to organic web search results….how’s that for a shrinking marketplace?
And if that seems bad then don’t even bother thinking about a mobile search on a smart phone – some latest Google reports show that of all searches, 50% are “local” done on a smartphone - and that number falls to 0% !
Yes, zero results come up as pure organic web search results – and that is easy to see as what Google does with mobile searches is to hide organics down…way down….5 pages down in the results.
This makes it tough for us.
No sense in looking at it any other way. Google’s page layout algo is changing…and from what I see, it’s only going to be tougher to find the real estate to vie for for a client’s serps. We work damn hard for clients…and the changes we face from Google et al are always on our radar…are they on yours?Google