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The Right Angle:Social Media with Process & Purpose

May 22, 2013 by · 2 Comments
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scott-1It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!

And I mean that and would think that as they sold out the audience seats, I wasn’t alone in those thoughts – especially as we were all well entertained by Scott Stratten of Un-Marketing who spoke for almost an hour on his thoughts and practices on marketing – Social Media marketing best practices if you will!

And I thoroughly enjoyed his session and laughed, cheered and stamped my feet just like the rest of the audience – what a great event!!!

Here’s how the event was described by my friend Stephanie Shuster of KiteString -

May 22, 2013 (Hamilton, ON) – Yesterday morning, KITESTRING presented THE RIGHT ANGLE - a session focused on social strategies to help engage people in conversation online, held at the Art Gallery of Hamilton.  Guests learned from experts in the field how to manage their messages online, protect their brand image, and problem-solve with confidence and creativity.

The exclusive, half-day event combined three sessions geared at getting guests to think critically about social media practices, including a networking hour centered around creative conversations in a cocktail-hour inspired brunch atmosphere.

Keynote speaker Scott Stratten (President, Un-Marketing) shared his expertise in Viral, Social, and Authentic Marketing which he calls Un-Marketing, and held a book signing at the end of the event.  His keynote was a hit and had the audience riveted with bite-sized quotable advice like “the secret to social media is to do something worth talking about” and “when ‘it’ hits the fan, it’s not time to hide behind the fan, it’s time to be awesome.”

Following the keynote, KITESTRING’S Creative Director, Chris Farias, facilitated an interactive Q&A session fuelled by audience questions, and answered by industry specialists including Scott Stratten, Jamie Stein, (Senior Manager – Social Media, ING Direct), Christine Zakrajsek, (Web and Social Media Manager, EllisDon), Michelle Dias (Social Media Specialist, Goodlife Fitness), and Kyle Kuchmey, (President, New Motto; Alumni Officer – Digital Communications, McMaster University).

Contact: Stephanie Shuster, stephanie@kitestring.ca

KITESTRING is  a company of strategists and creative inventors who solve brand equations.  Their portfolio is focused on the development of strategic brands, integrated campaigns, and digital engagement.”

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As you will note, Scott’s session was quickly followed with a panel of Social Media campaign managers for various companies and I loved especially what Christine of EllisDon and Jamie of ING Direct had to offer for their own firms and their view on best practices for Social Media. Great event it was – so #kudos to KiteString for their leadership on this….and I can’t wait for the next one!

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  1. Zoomit.ca says:

    The Right Angle:Social Media with Process & Purpose | CanuckSEO…

    It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh! And I me…

  2. BizSugar.com says:

    The Right Angle:Social Media with Process & Purpose…

    It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh! And I me…