Jeffalytics: A Case Study on Google Authorship!
What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!
Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!
Jeff Sauer is new to me, and he’s in Minneapolis, MN just a bit south of us Canucks, and from what I’ve read and digested – then had to read again….and yes, one more time in full – Jeff knows his Google! And you can click here to learn more about Jeff too….
But on to today’s post…and the link to the full-blown Case Study is here too, btw.
Jeff starts of course with the following question -
“How does Google+ and Authorship Influence Search Engine Rankings?”
And…his hypothesis is here -
“Google+ Authorship from an Established Google+ profile will increase search engine rankings on a brand new website domain. Google+ Authorship will not be granted to a new Google+ account or impact ranking credibility of the new domain…”
And…as I indicated right up front, Jeff further limits the variable factors that can contribute to the overall rankings by very severely limiting the Keyword factors and they are stated for all to see in this great Case Study as a great way to outline what will and will not be counted!
This is a long, very involved work – there are no shortcuts to the complete understanding of the tactics that Jeff used – nor for that matter, should you EVER pass up reading Jeff’s “Observations” either as they’re especially spot-on, eh!
But there’s a lot more to cogitate on, that what I’ve noted here…you will only get the real value of this very traditional type of hypothesis testing with the results of same. Plus do NOT miss the comments about Yahoo and their “suspected” feed from G+ feeds too!!! Plus the note that “…pages were ranking well with no sign of authorship…” was also new to Jeff – and me too!
That’s not the whole story as you Case Study readers will know, but I’m not going to cover Jeff’s Conclusions…that’s up to you.
But I can tell you….that this Case Study is a great aid to those of us in the SEO world….both us practitioners and any SMB who wants to know more about how Google+ and Google Authorship are related! Do not miss out….read this…and learn about Canadian SEO, eh!Google