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Jeffalytics: A Case Study on Google Authorship!

April 15, 2013 by · 6 Comments
Filed under: SEO 

casestudy-2THIS is what the web and SEO and testing is all about!

What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea or that feedback, that maybe if I try this – then my client’s SEO Campaign will get some extra link juice – and voila! My hypothesis was right….and my testing proved it!

Yeah, right. But in the real world there are so so so many factors that can affect your serps, that simply being able to separate them into manageable ‘chunks’ is sometimes the hardest part of all. Hence today’s post, wherein I will point out to my readers, exactly what a find I’ve got for you and click right here to add www.jeffalytics.com to your Favorites or Bookmarks so that you can visit this expert often!

Jeff Sauer is new to me, and he’s in Minneapolis, MN just a bit south of us Canucks, and from what I’ve read and digested – then had to read again….and yes, one more time in full – Jeff knows his Google! And you can click here to learn more about Jeff too….

But on to today’s post…and the link to the full-blown Case Study is here too, btw.

Jeff starts of course with the following question –

 “How does Google+ and Authorship Influence Search Engine Rankings?”

And…his hypothesis is here –

“Google+ Authorship from an Established Google+ profile will increase search engine rankings on a brand new website domain. Google+ Authorship will not be granted to a new Google+ account or impact ranking credibility of the new domain…”

And…as I indicated right up front, Jeff further limits the variable factors that can contribute to the overall rankings by very severely limiting the Keyword factors and they are stated for all to see in this great Case Study as a great way to outline what will and will not be counted!

This is a long, very involved work – there are no shortcuts to the complete understanding of the tactics that Jeff used – nor for that matter, should you EVER pass up reading Jeff’s “Observations” either as they’re especially spot-on, eh!

But there’s a lot more to cogitate on, that what I’ve noted here…you will only get the real value of this very traditional type of hypothesis testing with the results of same. Plus do NOT miss the comments about Yahoo and their “suspected” feed from G+ feeds too!!! Plus the note that “…pages were ranking well with no sign of authorship…” was also new to Jeff – and me too!

That’s not the whole story as you Case Study readers will know, but I’m not going to cover Jeff’s Conclusions…that’s up to you.

But I can tell you….that this Case Study is a great aid to those of us in the SEO world….both us practitioners and any SMB who wants to know more about how Google+ and Google Authorship are related! Do not miss out….read this…and learn about Canadian SEO, eh!

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Comments

6 Responses to “Jeffalytics: A Case Study on Google Authorship!”
  1. Jeff says:

    Awesome article Jim. Honored that you posted about the study and that you took the time to read the rest of the site as well. Also, it’s still snowing here in Minnesota, so I think we are honorary Canucks!

  2. Hi! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing many months of hard
    work due to no data backup. Do you have any solutions to protect against hackers?

  3. Jim Rudnick says:

    @useful….not really, other than maintaining a solid “no-risk” type of WP install….by that I mean that I do nothing that might be considered any type of risk when it comes to the blog or my logins or even password, which I change once a month.

    PLUS….use a WP plugin to make daily backups and save them OFF the server….that too is best practices….

    And have you googled for same ‘how to prevent a WP hack’ as that might help….

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  1. Zoomit.ca says:

    Jeffalytics: A Case Study on Google Authorship! | CanuckSEO…

    THIS is what the web and SEO and testing is all about! What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis …

  2. BizSugar.com says:

    Jeffalytics: A Case Study on Google Authorship!…

    THIS is what the web and SEO and testing is all about! What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis …

  3. Nikon D7100 says:

    Nikon D7100…

    Jeffalytics: A Case Study on Google Authorship! | CanuckSEO…