DIY Search:Using Google Effectively Requires Skill, eh!
What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” you know how to use for a search term? Because you love seeing that your search term has 41 million results and you love to wade thru them all, looking for the perfect URL..right?
Yeah, I thought so….
While that answer may be moot for many of our readers, I’m pretty sure that there are still some out there that do not know about the dozens of search term qualifiers that can be used to better target your results. So I thought that today I’d show you some advanced search operators and that by doing, so I can increase your chances of finding that perfect URL in your first page results.
To begin, as I showed above, the explict search string we all know how to use – “Hamilton SEO companies” is a place to begin, but say that you wanted to search for that same string, but you wanted to exclude some companies?
To do this, simply use the “-” sign in front of the word you want to exclude – so in this case you’d type in “Hamilton SEO companies -KKT” and yes, the results would show that my own firm KKT INTERACTIVE Inc. would no longer show up (though why you’d want to exclude the #1 SEO firm in town is beyond us!)
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier and as an example try “internet marketing” site:www.kkti.com” which will get you information on that site about internet marketing.
Or say you want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word…as in the example “Hamilton SEO companies ~consultants” which will get you a targeted list of consultants within that geo space to contact.
Or if you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to SEO companies so to do this you’d need to type in “Go To Market Infographic & Rationale filetype:ppt” which will bring up only the PowerPoint URLs for that search query.
Or if a search term must contain certain words or phrases, mark it with a + symbol. eg: +”Jim Rudnick.” Recently I spoke at the big National SEO Conference, so to search for that link, you’d then use “SMXToronto 2013 +Jim Rudnick” to return all results containing “Jim Rudnick” but not necessarily those pertaining to that Conference. And yes, if you change that “+” to a “-” you’d get the same Conference results with everything but Jim Rudnick included.
And yes, there’s a ton more too….and I found this great infographic from the folks over at freshpeel.com who got it from hackcollege.com and it shows what I’ve pointed out plus some other great advanced search terms too – well worth the click for great Canadian SEO searches eh!Google