The What, Why and How of AuthorShip Functionality…
First, not my title, really….as I found it on a great new blog piece done by a Deborah Bates who is the Campaign Manager of redrocketmedia.co.uk and what a great title and matching infographic it is, eh!
Think about it for a second before you click above….Authorship is the new Google+ tool that many of us are already using, that attaches our own persona, our identity if you will, to our own content. It’s how Google will track us across the web when it comes to “who wrote what” and then use that same identified content in it’s index to help “rank” it for web searches.
Click on the link above, and when you do, you’ll see what I mean, eh! It’s a great infographic that simply explains the what, why and how of Authorship….and how that can lead to rankings.
Deborah puts it this way –
“Authorship, author rank, that author thing Google did… Whatever you want to call it, the rel=author tag has been the subject of many a blog over the past six to twelve months.
Whilst most of these are really useful and explain in great detail the inner workings of the tag, I’ve personally found it difficult to pull out the three main things you need to know about it from these lengthy posts.
Let’s face it – all you really need to know (and in fact have time to consume) is the basics of it all. So here they are, laid out for you on an authorship-based plate… The what, why and how of rel=author. Enjoy!”
Honest. Click to see what I mean!
It’s the whole Google “author” thingy….all on a simple easy to comprenend infographic. You need to click on it…really you do!Google