Google+1’s: Are they Important and Why?
Lately, there’s been quite a bit of traffic in the SEO world concerning yes, the latest info on Google+ and the use of (or non-use) of that ubiquitous +1 button. It used to be true and still is to a large degree, that incoming back links (IBLs to the SEO world) were a great measure for the ranking of a site…but as we’re seeing things change via both Google+ and the sharing of links in social media, the world is yup, changing, eh!
And with all that new info traffic, how can an SMB learn enough to be able to sift thru that data and come up with a game plan that will work – remembering of course that SMBs also have to run their business not just market it online…time we all know is an important item that no one can waste. So what to learn?
First, IMHO, is the basic use of Google+. Guy Kawasaki has a great breakthrough book – a free eBook – available here and you should go and get it to get started. Read it to get started.
Once you’ve done that, you’re going to need to learn more about those +1 buttons – and where and how to use them too. For that, I always like to offer up a couple of links for you to cherry pick thru to see how you can gain the knowledge to establish those buttons on your own site or blog….so here’s the URLs I’d recommend –
- Google’s official install information…
- QuickOnlineTips info and video is here…
- Mashable on adding the +1 button to your WordPress site…
As you can tell, it’s pretty easy and you can get it done in like 5 minutes…
Next up, is the addition of the start of authority to your site or blog, via the installation and use of the Authorship markup to same. Again, it’s a pretty easy set of tasks but one that must be done to establish yourself as the “author” of your own content as well as giving the search engines the ability to then label that content with your ID….here’s links to that installation too –
- Rick DeJarnette has a great all-encompassing installation guide here…
- Loren Baker of BlueGlass has an infographic and lost of info and videos here too….
- Jeff Sauer of seo.moz on the same items is here too…
As you can see there’s a real need to get this all done BEFORE you even begin to think about how to get Google+1 buttons working for you…which gets us to the question.
If you have someone click on a +1 button for a blog post or a piece of content on your site, does that make Google pay more attention to that piece…and perhaps “rank” it higher for your benefit. Think about if for a minute… You’ve followed the best practices to get your own site or blog content online; it’s properly bylined; you have a Google+ profile and you post there too to try to keep the updates to your channel dynamic; you have an Authorship profile as you’ve properly listed your “rel=author” links on your site or blog; someone has come by, liked what they saw and clicked the +1 button on that content….so…does Google care?
Answer is – at least so far after tons of testing and even bazillions more tests by all of the SEO world – yes.
Google is using the +1 button to help it’s algo “rank” that content in it’s own web search index. A lot? Nope, we can’t say that. A bit? Yes, that much does look like it’s true….i.e. Google is using it’s +1 buttons to help it’s web search algo rank the results it finds in it’s index.
But is that all there is? Is just doing all of the above and then getting +1 clicks enough to rank you better? Hah! Not by a long shot, eh!
What most SMBs gloss over is the real ranking factor – the actual content that holds that +1 button. How good is that post or piece? What does it do to get a reader involved, i.e. how does it resonate with the reader to enable that reaction of a reader who wants to click on that +1 and share too, that content with others? That’s the real factor to consider – and yes, I like the rest of the SEO world knows that of the 200+ signals that Google uses in their algo to rank a web search, this is just a single one of same.
But as we know and as more SMBs will learn, this signal is a very important one as Google tries to “de-anonymous” the avalanche of content that comes out daily and tries to establish both identity and authority for same too….
Well worth learning about….and putting to use eh, no matter if you’re a Canadian SEO practitioner or an SMB….Google+1’s count!Google