Google+ & Authorship: Beginnings…
Okay, so you’re a fairly well plugged in SME owner, with your own site/blog and you believe that in your own channel, Google is starting to give you some “weight” when it comes to your opinions and comments as you strive to prove to them that yes, you “are” an Authority in your channel.
You found in the past few months, that there is an undercurrent of us SEO practitioners who’re looking at this “Authorship” tactic when it comes to gettiing rankings for general keyword web searches upon which you’re based the idea of adding the “rel=author” tactical addition to your site/blog.
So you searched, found some great “how-to” blog pieces on what to do to setup your own site/blog for Authorship like this one or this one…and have validated that yup that while it’s a brand new “best practices” tactic, it looks like a winner, eh!
And you also know that the NYTimes just reviewed a book due in about a month or two, by Eric Schmidt, the Google guy, who’s said to have said that “authorship markup will have a positive influence on ranking…” and that sounds good too.
And it’s been up a month or two….and you’ve only found a couple of instances where you actually “are” coming up with the Author visuals and that too, has you bugged and you’re wondering why that might be.
Answer is – we just don’t know yet. Honest. The jury is still out – hell, they’ve barely been sequestered, so the time is still way way too early to have even a basic understanding of what using Authorship for your site/blog means….yet.
And if you’ve been haunting Google with queries on “google authorship” for instance, you’ve seen AJ Kohn’s seminal comments or Mike over at seo.moz here or maybe you’ve joined Mark Traphagen’s Google+ community here….and as you see…we’ve as yet not been able to nail down what works for one and all, all the time for all sites. No surprise really…
So….what would I like to add to this whole mix? Simple…really…that is, what I’ve found is that yes there is a basic format that one can follow to get Authorship installed on your site/blog for both “rel=author” & “rel=publisher” – that is fairly easy to both research and get done properly.
And yes, you can also find those successful Author web searches that a site/blog visitor will click on and use for them to read more from your own content via the Google WebMaster Tools > Lab > Author Stats….and so far from what I see for myown testing and client sites/blogs is that yes, folks are using the more “authoritative” links that come from a site/blog that is using Authorship formatting.
But…is that all?
I’ve as yet – honestly – only the beginnings of an hypothesis on this…but while I ruminate, here’s some research links for you to get in the fray….and I’d add that the authors below that I do provide links to are all well known SEO/SEM online experts and globally known pundits, eh!
- Michael on SEO Myths about Authorship here….
- James on Authorrank becoming a real ranking signal here…
- Rachel on 8 reasons why Authorship is very important to incorporate….
- Tad on whether or not Authorship helps or hurts rankings….
- AJ Kohns blog listing for all his Authorship posts…a GREAT resource!!!
So….research yes, is a tough road….I know…but as I said, we’re still not capable as yet of offering up any definitive answers to provide real empirical evidence on Authorship and the resulting Author Rank that is bubbling around the web these days.
Not yet…but soon!Google