Tuesday Infographic Day: Long Tail has Hidden Value!
Simply put, it’s a term that we Canadian SEO types use to describe a search engine tactical response area – and here’s how it is described in Wikipedia…
“The long tail is the large number of occurrences far from the “head” or central part of a distribution of popularities, probabilities or such.In statistics, a probability distribution is said to have a long tail if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution”
As you can see the theoretical definition is all about statistics and such – way beyond my Grade 13 Algebra expertise (and that Wiki page goes on and on with much much more)….but in the SEO world we too, use the same term and here’s what we mean by “long tail.”
One of the giants in SEO is a fellow named Ian Laurie, of Portent Interactive way out on the Pacific coast of the US and here’s how Ian descibes it…
“The Long Tail – Specific, niche search phrases, usually more than 2 words in length, that offer a low competition, low search volume and high searcher intent.”
As you can see, the difference tween the theoretical and the practical definitions is very small….but do go on to read Ian’s take in a blog post from awhile back but still spot-on!
And yes, there’s more….because today I bumped into this great Infographic on Long Tail…and as the folks over at hittail.com and specifically Derick Reimer there put it, those Long Tail search phrases have Hidden Value.
And again, you do need to click on that link too, to get an early look at what points he makes. Convincing points. Points that he adds to by including some tactical tips to. Tips that I intend to put to good use, tomorrow!Google