Why Most SEO Leads Just Can’t be Closed!
Huh – you think? Is this guy for real? Any lead should be followed, nurtured and then you go for the close…that’s the way business grows. Isn’t it?
Well, yes….usually that’s how things work….but let me explain…
Sales leads come from many places, referrals, word-of-mouth, clients, social media authority…where ever they come from they’re generally after the same thing in the SEO world. More traffic. More website visitors who will look at the client’s wares/services and make the decision to contact or buy. Simple. But not so simple….
The most important thing to think upon, is the client ROI. That is, the value of any SEO Campaign to bring in new and huge traffic can only be contemplated by a client who has the ability to know and understand the ROI on such a Campaign. And for what we’ve found to be 90+% of the leads that we get, the SMB owners know little of same. ROI or return on investment means that the SMB owner will need to work out the difference between what they’d pay an SEO firm to “GET” the traffic, versus what kind of revenues will come “IN” to their company. That difference, is the ROI…so a Campaign that say costs $15k, and brings in $30k shows an ROI of 100%…follow me here?
So there needs to be an “investment” as you can see…and how many SMB’s think upon that before they begin the ardous task of finding an SEO practitioner or firm who can handle the tasks?
In our experience, it’s less than 10% of the leads that we get. Most want something for nothing as most know little about business basics…
TOO TOO many SMBs have not as yet considered the basic business premise that to “hire” someone costs funds via the investment that will need to be made.
TOO TOO many SMBs expect that an SEO Campaign can be had for a few dollars a month and they want instant results and only #1 serp rankings too….all of which are reachable but never even instantly and with the standard Google algo updates of a couple of times each day, not fixed either.
TOO TOO many SMBs want “get-rich-quick” tactics without considering the damn hard work and long hours needed to be SEO Campaign successful…and the fact that they’d have to invest to get same is alien to them….sigh….
Is this a rant?
Perhaps….it’s just that in the past 6 months we’ve been innundated with the kind of SMB owner who expects those #1 serps for a few dollars a month. Where they get the idea that such a plan could work is beyond me….perhaps it’s because they go to those online services firms like fiverr or freelancer or oDesk where SEO Campaigns can be had for $100. Too bad that such Campaigns are never ever successful….too bad that the SMBs who go there expect to be successful.
But thank God for those kind of online services places, else my own phone/INBOX would have dozens more of these SMBs who don’t know enough about an ROI to begin to look for a successful SEO firm. Those leads can’t ever be closed….is what we’ve learned…
There. Had to say this. Business is business….but in my SEO world these kind of leads are just not worth the time! If a lead shows me that they will NOT invest in their own business…why should I?
You? What do you think on this….is an ROI SEO Campaign on your own horizon?Google