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Negative SEO: Chapter Five from Google!

January 8, 2013 by · 5 Comments
Filed under: SEO 

testing5Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And you’ve read my own series of blog posts on negative SEO too, right? And that Google finally did release it’s own Google DisAvow tool too, right?

Well, looks like Google via Matt Cutts has something to say about negative SEO too…and I thought that I’d address that point today in this blog piece. You do remember that he commented back in June about the “upcoming” Google DisAvow tool too, right?

Well, there’s a brand new vid about same just released and here’s what Matt has to say now…

As you can see, by watching this 5 minute piece, Matt talks about how the new Google DisAvow tool “should” be used if you think your SMB site is getting tarnished via negative SEO. It also, mind you, is a long, long, slow, labourious set of tasks and takes a real attention to detail that many SMBs will need to ramp up….to be able to fight back…

Sigh….SEO practitioners are still discussing this…but tell me, what do you think as an  SMB owner…

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5 Responses to “Negative SEO: Chapter Five from Google!”
  1. Rob Campbell says:

    Matt does a good job saying the same thing three times three different ways and never admitting much. He doesn’t admit negative SEO exists but acknowledges that there is a new tool to help prevent against it.

  2. Jim Rudnick says:

    @Rob….big head nod here…..exactly! But I do wonder, if a regular SMB owner is capable of watching that vid…and getting that too….from my experience, they do tend to believe exactly what’s said…i.e. they have no “grain of salt” filter for the voice (Matt) of Google, eh!

    :-)

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    Negative SEO: Chapter Five from Google!…

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