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Our Fabulous Friday is Sharing Tactics Day, eh!

November 16, 2012 by · 3 Comments
Filed under: SEO 

Okay, nother week almost gone…and yup, seen quite a bit of Google & Google Local and Google+ issues arising in forums, on  boards and help areas too…but that’s for another post next week. Right now as I glide into the weekend, my thinking is that in the past couple of weeks there’ve been some very interesting tactics for serps we’ve been testing and I thought that I’d share.

Sharing is good. Mom taught me that….and while it was a great tool to learn to use in K-12 schooling, I’d be one of the first to admit that we SEO practitioners don’t share as much as  we “should!”

What do I mean by that…well a simple way to explain would say use a new tactic that we’ve just proven works for a client in testing. Once we do prove same, once it’s tested that is and is rolled out over say a site or two…and we see serp rises…then we’d of course move that new tactic out and across similar client sites that can also benefit. That’s a real part in my SEO world of being a Canadian SEO practitioner, eh!

Is that our whole client list? No. Most have been with us for years….we do have a few new ones, yes…and they are in channels that we are still getting a “handle” on….so in reality there’s no way to make all client needs similar other than to get them all “up” in their serps.

So what am I sharing here? Well, the thought came  to me about 45 days ago or so, about Tweets and serps and how they’re related….or they’re not related. We all know that the Twitter “tap” that used to feed Google was turned off a long time ago….but what, we were thinking was up with a retweet? Isn’t that much like a +1 vote on Google+ say, or a Facebook Like?

Logically, yes it was in our minds…so we setup two sites to test for same with minor variances and then proceeded to tweet in those verticals with fairly regular schedules. We were picked up quickly by others as followers and yes, our retweets began to climb, but slowly. And never ever into more than a range of say 5 to 35 retweets either…so while our test was a clean attempt to valuate the retweet-into-serp-rise hypothesis….I do have my doubts as to the size of the sample. Just wish I could have had Aston Kutcher do this for me…but that’s a wish that will go unfullfilled, I’d assume!

So over the last 45 days we’ve tested….and while that in our SEO world is about the minimum that Google appears able to reply with serp movements, it appears – note I said appears – that if you get retweets you can get some movement. These were older than 4 year old domains, that we use for testing so no “honeymoon” variances there…and they’re not EDM sites either, and are in retail/brand channels as well…so our thinking is that the tests “may” be  valid.

Wil this work for real clients? Don’t know. Will this tactic once it’s “outted” become game-bait and soon lapse into a dis-enabled state? Don’t know. Will we actually use same on a real live client site? Um…that’s the question…my google alerts for this kind of tactic  spew out quite a lot of hits lately….and others it appears are also testing…

But I had to share even if I’m not positive on the results…but this is a tactic that yes, we’re looking into…

It’s this kind of tactic that you may be able to use to help you gain some new serp traction….or not. Don’t know…but I figure if others test too…there may be a consensus of us SEO practitioners who can learn something….which in our book is a good thing, eh!

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3 Responses to “Our Fabulous Friday is Sharing Tactics Day, eh!”
  1. Matthew Carlson says:

    Interesting thought. I developed a set of Twitter accounts with minimal followers specifically to test this idea as well. One thing I know works for sure….build backlinks to the Twitter page. If your user name is selected appropriately, you can get a trusted page, filled with your keywords and relevant links. Yes, No Follow links right? It doesn’t matter. I tested this with a client and found that this single technique (building a targeted Twitter page related to a set of keywords, adding content via RSS feed (Twitterfeed) from their blog, then backlinking on high PR bookmarking sites) brought their site into the top 30 for around 100 keywords, almost overnight. Rankings drop over time, but it’s something to look into–relevant current content, regularly updated page, highly trusted domain, keywords on page and in URL and on page title. I love testing things like this.

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