Black Friday Shopping: Will Canada Play?
Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° and I’ve heard already 2 street reporters on my drive into the office today talking about the lineups at Toronto’s Eaton Centre. Retailers rejoice for this day…
But is it always the bricks & mortar types only? That is, what about the online e-Commerce group of firms that sell 24/7/365 and their attractiveness to shoppers today? Are they offering up deals for today only and if so, are those deals being taken up by shoppers?
While the day is still young, and the numbers are not yet in…what I can offer is the following to consider for you retailers who do offer e-Commerce to your marketing universe.
One year ago today, on Black Friday 2011, the following occurred…ComScore then announced even stronger results for e-commerce, with Black Friday 2011 seeing $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26 percent increase versus Black Friday 2010 ($648 million spent). Impressive stats….and growth for sure.
Biggest e-Commerce retailers for that date were Amazon, WalMart, BestBuy, Target and Apple all increasing incrementally over Black Friday 2010. The “Black Friday tradition, which once began as a simple day of holiday discounts at a select handful of stores, has now evolved into a great plague of unrepentant elbow-throwing and bargain boxing that begins today…” as reported by MotherBoard about captures the feelings that most bricks & mortar shoppers enjoy…
And online? Well, I went to those top 5 e-Commerce retailers to “see” if there was any hoopla about Black Friday….and guess what I found on their Canadian sites…
Amazon Canada offers up a banner that says “Black Friday Deals Week” and a click on same gets you to offered merchandise with sales ranging from 35% to 81% off…not bad I think!
Walmart Canada offers up also a “Black Friday is Here” banner that too leads to sales as well…but there is no notice that I saw of any deal discounts….
BestBuy Canada offers up their own “Black Friday” banner that leads to some nicely sized discounts on selected hardware.
Target Canada offers up not a mention of Black Friday…and no shopping deals at all…most likely due to the fact that they’re so brand new to our country.
Apple Canada offers up their “One day shopping event” advert that when clicked on, takes you to a page that offers up small discounts on selected hardware items only…not a mention at all of the Black Friday phenomenon….
And there you have it…the top 5 last year and this year…impressed? Not really as I’m not buying hardware at this point…but I did note that most of these top 5 players are all running their Black Friday sales periods for longer than a single day…that at least is good for us Canuck shoppers, eh!Google