Google Disavow Tool: SEO gets Interesting!
Google has finally released it’s Disavow tool…and for those of us in the trenches of the SEO world, it’s getting to be a very interesting time! Here’s what I’ve learned and here’s what I think you need to consider.
Of course I’m assuming that as an SMB owner, you know about SEO. You know the real value of an SEO Campaign for your marketing strategy and you know about the value of IBLs…inbound back links. You know how hard it is to craft a link acquiring set of tactics to both engage your channel community and you work hard at doing just that – or you have an SEO firm doing that for you.
And you’ve also learned about both Panda and Penguin – the Google algo updates that have finally started to penalize the kind of link-building that used to be considered “white hat” and normal are now moving away from the accepted norm (by Google that is) and towards what can only be considered at a minimum “gray” or maybe even “black” hat linking tactics.
We SEO practitioners have become so worried about this, that the directories and sites which SEOs used to go to to submit our clients no longer are tactics that we can use. Well, most of us that is….we know what works and what doesn’t and for clients you must always disclose tactics that could result in issues when it comes to your serps…hence our worried awaiting of a tool that Google woul make for us to “disavow” those links that we created in the past and get them taken “out” of the Google algo for that client’s serps!
So…what about this tool?
Well, Matt Cutts both announced and defined same and the original Google blog post on same can be found here. More info on same can be found here that spells out help on same at Google’s own WebMaster Tools area too. And even Google’s own help forums are already filled with disavow threads on everything from “how” do I use the tool to “are there any disavow” firms out there that can help me.
A couple of things to remember too…that as Matt said, this tool should “only” be considered by those webmasters who have the skill and ability to “handle” same.
But the “real” issue I believe, will be to watch the whole SEO channel carefully and see how this new tool will be “gamed” by those seeking to still manipulate their own or their client’s SMB serps. Did you follow that? What I mean is…if you find evidence of use of the disavow tool to try to manipulate serps for a site then I – and I”m sure the rest of the responsible SEO community too – would ask that you report same to Google.
To do that, just click here…I hope that this will not ever happen…but having been in the SEO channel for almost 15 years…it wouldn’t surprise me at all if many many instances of this kind of abuse are both found and reported.
SEO….yes, it’s becoming more interesting every week!
UPDATE: I can not put the feelings that I have on this new tool any better than Aaron Wall, the noted SEO practitioner who reports here on his own take on the disavow tool! Click that link! Read that post!!!Google