Do You Have an SEO Routine? Why?
Perhaps from the title alone, you’ll guess that what I really mean is not do you actually “have” an SEO routine – but why would you have one? Yes, that’s right….what I mean by that is that in the SEO world, there can be no “routines” at all!
What I’m not talking about is the spammy emails that we all get asking for a link, generated as always by one of those phony SEO tool firms that promise that they will first help you “find” the sites to link to – and then you just click away on that list to send out boilerplate “can we have a link” emails to hundreds and hundreds of link candidates.
Sigh….yes, they do exist and a quick Google for same just showed me that there are more than 224 million hits for “seo linking tools,” 99.9% of which are these kind of scam tool sites. Note, I do not mean sites that offer up link stats like Majestic or seoBook or seoMoz tools…but others that cost $$$ and deliver crap.
So….what routine am I talking then about “not” having? The one that you just can’t follow if you have your finger on the search engine pulse is the one I mean.
The one that follows each and every change on how a search engine “does” it’s reporting. I could care less about what changes they make to their index or their algo…as that’s totally beyond my control. The part that I DO want to know about is the web results for both global and local searches…the ones that the normal searching public “sees” when they look for a new lawyer or an emergency locksmith or how to get a used car with bad credit. Those are searches that are relevant to watch, relevant to try to gauge, relevant to try to analyze and re-jig….and then do all of that over and over and over again.
But as the items that we learn about after that analyzing are ever-changing – see seoMoz for the updates to Google here, or a column here on BING changes - and to stay abreast of same, means that you can’t really “relegate” any kind of an SEO task into a routine….except maybe when to run a set of serp reports. That’s the only routine task we have in fact and even so this blog post is due to the fact that in reflecting on our total SEO practice processes, it’s the only one that we still think is a valid routine task.
Why? Well because, if you really listen to the search engines – and I mean not so much following their own official blogs as the search engines change daily, but listening to some of the real experts I list here for example…this is my only SEO routine…I listen to many but these are the “creme de la creme” in my Canadian SEO world.
And all are great examples of SEO practitioners who know their way around an algo and know how to produce serps for clients – note these are all members of one of the best tools I’ve ever been priviliged enough to be invited to share in – this is a partial list of our Skype group where every single day these fine SEO practitioners find and discuss changes and workarounds, strategies and tactics to get better serps for our clients….
- Mike Blumenthal
- Darren Shaw
- Dev Basu
- David Mihm
- Matthew Hunt
- Linda Bouquet
- Miriam Ellis
- Mary Bowling
- Nyagoslav Zhekov
- Mike Ramsey
- Adam Steele
So if you want to learn how NOT to think about SEO being a “routine” and how it takes some real knowledge coupled with the ability to have an ear to the ground each and every day, do click on some of the above links and read their blogs….I do to learn more about Canadian SEO….
And my clients love that I do!Google