Bontis on Business: Snappay For Merchants!
For those of you who don’t know our local Hamilton Spectator and our business community, it might come as a surprise to you that in last Saturday’s paper, our own Nick Bontis’s column entitled “Bontis on Business” he covered our own Snappay mobile POS app! And we’re chuffed!
Dr. Nick Bontis is one of the world’s leading experts on intellectual capital and is a tenured Professor at McMaster University and writes a weekly Hamilton Spectator column on business that covers much of both the international business scene and yes, our local one too! And a short disclaimer that yes, I’m the CMO of Snappay and a proud member of the management team too!
And the Saturday column I’m pointing out today, entitled “Give this Former Student Credit for Recognizing a Need in Retail” and it is well worth the click to read…but here’s the highlights of same….beginning with what our founder Lorne Lantz saw in the marketplace and how he responded to same…
“It was summer 2011 and my former MBA student Lorne Lantz was visiting a friend selling jewellery at an artist show. The friend was upset that she had just lost a $300 sale because she couldn’t accept the customer’s (preferred) payment by credit card.
As Lorne walked around the show he noticed that other vendors were also selling expensive items and had no way to accept credit cards either.
Paying by cash seemed to be the only option. After more research Lorne learned that the ability to accept credit card payments through a point of sale machine was out of reach for many small merchants.
Most often, to get a credit card processing machine required at least a $2,000 commitment with the bank and several weeks to get approved…”
All of course on point, and the result of course, was the creation and development of the Snappay app that Lorne built and we now offer to the marketplace of merchants who are looking for a cost-effective mobile POS app that they can use to charge a customer’s credit card and get paid instantly.
And as Dr Nick puts it so aptly at the end – well here, read his conclusion here yourownself….I couldn’t put it any better!
“With each technological innovation, Snappay becomes an even more attractive solution for mobile merchants around the world. Go ahead and try it yourself by registering at www.snap-pay.com and you can start accepting transactions in minutes.
As Snappay continues to make inroads in the world of mobile credit card processing, I’m sure it (and Lorne) will become another Hamilton success story…”
See what I mean? And if you’d like to know more and watch our video that shows you how easy it is to use Snappay to charge a credit card, then please just click on our logo here below….again, well worth the click!Google