Rank Tracker Keyword Research Tool: Updated and Better than Ever!
Working with any ranking software package, is a very hard usually laborious set of tasks, and for us SEO practitioners, it’s really no different – till we moved away from our old ranking app to the Rank Tracker app from Link-Assistant about 18 months ago.
No surprise really…as a google on the “best rank tracking software” shows them right up at the top with 5 of the top 10 positions. We have reviewed this app before – here – and as you can read there, we were impressed with their offering of quality ranking algos versus the cost…and judging by all the SEO peers I know, it’s a widely shared respect.
That said, I wanted this time to talk about using Rank Tracker – not to track my client serp rankings – but instead for keyword research, an item that is near and dear to all of us SEO practitioners, eh!
First as a methodology here to use to show you just how great a tool Rank Tracker can be when you’re attempting to do keyword research, I have a brand new client in the region and for use here, while I’ll hide their ID, you should know that this is an auto dealer who specializes in used cars and sales of same. It’s a major dealer with no manufacturing affiliations so the real work will be to attempt to prove their authority/trust within their region based on a whole series of keywords…and the one I’ve picked today to use for this review will be sales to that segment of the population who have less than stellar credit. A small part of the whole used car sales channel, but a real necessity for those of us who need a new slightly used car, but can’t go to the bank for a loan…or so they think!
Start your copy of Rank Tracker, open up a “New…” project and then ID your client as I have here…and then click the “Add New Keywords…” button to list what you think will be a great first set of keyword candidates.
As you can see, I’ve added only 5 starters, then you click the Next button, and Choose your Search Engines. As this client is located in the province and wants traffic from within say a 50 mile circle, I chose Google.ca only for the keyword research, and then once again, I click Next…
While the next screen shows that the app is now working, as it looks up the rankings for my 5 starter keywords, you will note that not a one has any rankings at all – not surprising as this is a brand new client to the SEO world and with an un optimized site, no IBLs (in bound backlinks) and no real authority/trust, the rankings should be all zeroes…again, no surprises as this is why we were hired!
So, the next step is really pretty easy – you merely select all 5 of the keywords, then up top in the nav bar, click the SUGGEST button…
This click will open up the long scrolling list of various keyword research tools that you can use in Rank Tracker, and yes there are many and they deal with tools that you can use for everything from search engine specs (like Google or Yandex) or word combinations or competing website research. It’s a long list, but my fav is still to use first, the Google Adwords tool that is an old friend and it’s from here that I usually base all my keyword research for a new client. Note you may need to enter in your own Google Account ID items to get Rank Tracker to work well with Google…but they can be found easily in the Preferences > Google Account Settings area.
So click on that tool, then tell the app to run all 5 of these keyword candidates, and it begins to query Google itself for updated real-time specs for those keywords. As you can see, often at this point you will get an interrupting CAPTCHA from Google, and so you must enter the text you see – note though that Rank Tracker does offer to automate that CAPTCHA recognition via special add-ons, but I just use the manual entry.
The app works and then produces this screen – the complete listing of those 5 keywords PLUS a new additional number of keywords that Google Adwords found are similar in nature to what you’re looking for, and has listed them all on a screen for you to add them to your keyword list. You can cherry pick through these or choose all if you’d like…but I would suggest that you look at every single one to prove it’s validity for your client’s SEO Campaign
Here I only picked some of the ones that I thought were “keepers” from that listing, and once selected a quick Next once again got the app to run that list and to assemble the KEI – keyword efficiency index for each of those keywords. KEI as you know is a numerical estimate of what the best keywords are for you to use in your SEO Campaign (google KEI to read more about this index parameter).
And finally, you get the complete new keyword listings with their KEI rankings for you to once again, cherry-pick through the list to come up with your own set of winners for your client. Read. Learn. See what the combined usage of Google’s billions of searches has brought you via using this great tool…here is where too many other SEO “wanna-bee’s” mess up….they don’t go over these listings with enough of an eye to validate them for a specific client need. Honest. We fix that for many SEO clients who come to us for “doctoring” or what we call “cardiac-SEO” aid!
Here is my new, final list of keyword candidates that I’ve used Google Adwords to help me target the best and most likely candidates for my new used car sales client. Note I’ve switched my view to the Keyword Research view so that I can once again, double check my numbers, my KEI indexes etc etc….no sense in not using the tool as it’s meant to be used…
And that’s it….as you’ve just seen I’ve tripled my original keyword candidates with great new highly valued candidates from Google’s own Adword index and my client will reap those benefits. These are targeted, ranked keywords that Rank Tracker helped me find…and that’s a good thing, eh!
Oh, are you done you might ask?
Not at all….here’s where the real SEO practitioners dig in…you select some of those keyword finalists based on what you know or have extrapolated about your client’s biz, and once again, click on the Suggest button…but this time having already validated this set with Google, maybe it’s time to try another tool for more insight…how about say to try using the Google Autocomplete (suggest) tool…let’s see what others think of my finalists….and how Google reflects on that. Or how about the Misspelled Words tool, to see what search users may misspell and how we can capitalize on that?
Rank Tracker, as you can tell, offers up many various keyword research tools and in combinations, they work wonders for me – and for my used car sales client too!
Special Update: the folks over at Link-Assistant, the makers of Rank Tracker have a great new set of videos available for users – and newbies too – to watch and see the capabilities of the app…well worth the click here, ehGoogle