Business Vista Seminar: A Lesson in Success!
Monday morning here and I’m still – one full week later – ruminating over the two-day seminar I attended last week that was billed as the “Business Vista Seminar:A New Beginning” and I’m still as pumped one week later as I thought I’d be! But let me explain in full…
As you may know, I’m one of the founders of a small new StartUp company, Snappay which is a mobile POS system that will allow any merchant to process a customer’s credit card for sales and do it in seconds. You get your money at that instant – no waiting. You get a confirmation that the money is now in your own PayPal account and the customer too gets their own confirmation that the transaction has worked. Great – really great idea. We have a brand new fully native X-code version up at the App Store at Apple and in the Android Marketplace too.
But this post is more about the background for the app and how we strategized our reach out to the marketplace to gain some early adopter customers and validate both the app itself and it’s acceptance to the markeplace. We felt that the real customer for us – was most likely the large national banking system that could offer us access to their own customers for our distribution via their own merchant customers. We still feel that this will be a valid track to attempt to develop partnerships…but not as much as we had originally thought, before the Business Vista Seminar – and here’s what we got as a part of our invite to same –
“Business Vista is a new methodology developed by Ron Neumann, Innovation Factory’s Executive Director, that helps people realize ever-greater levels of success by enabling them to experientially shift perspectives outside the limits of their current thinking and incorporate new insights into their work and life. Based on being able to see – and feel – with new eyes, clients may significantly change what they do, who they do it with and how they may do it in order to most fully realize their goals for their business and career…”
As you can see, the reach that the Seminar was trying to accomplish was to put us, the Snappay team, “inside” our customer’s perspective and show us what they thought, what they heard when we spoke, what they belived we actually meant, what they desired to know and yes lastly, what they were going to “do” about our product. Was buying into our Snappay product a part of that?
Well, after two full days of learning, role-playing, pitching, editing and re-editing we learned that our original thoughts market strategy wise were close to the mark, but not fully targeted. The simple fact that one of the small groups that we found ourselves a part of contained an ex-BigBank exec who listened, then spelled out for us what he heard – and what that would mean to any bank exec we were pitching to – was yes, serendipitous but so so spot-on!
Did we learn about our own clients? Yes! Did we learn about ‘how-to’ structure our marketing strategy? Undoubtedly! Did we gain insite to our own tactics? Again yes we surely did! And the rest of the two dozen or so attendants had their own heads’a nodding like ours. Nothing drives home a new way of thinking than seeing it applied to other Seminar attendants and how it affects their own strategies…and how they too gain more insite – more of a “vista” into how to change their own tactics!
So, I’m pumped. We have a big pitch tomorrow up at iDeaWORKS at Mohawk followed by a full strategy session for our Snappay founders….and much of my own modifications will come from the Business Vista teachings of a week ago! So #kudos Ron….great way to aid us in gaining a new business perspective!
And I thought I’d here, add some of the photos that were taken at the Seminar….and do note the look of “change” as it’s displayed on the faces there!