Your SEO Power Is Behind the Throne!
Okay, so I’ve been mulling over this post now for a couple of days….thinking about how this works, and why it’s most important to be able to spell out what I mean by that title and how to ensure that it will “mean” something to our readers. And I think I’ve gotten “hold” of the rationale….and more importantly, why you might want to listen up.
SEO is the power behind the throne, when it comes to the internet. Yup, the whole internet depends upon SEO – well at least in my world it does….want me to explain?
Okay, so here goes…
First, by SEO yes, of course as a regular reader here, you know that I mean “search engine optimization,” the strategy we use for our clients to help them gain traction and rise in the rankings for their chosen channels etc…to get them more traffic to convert from prospectives over to solid leads and then customer/client status. That’s what I’m referring to, and for our two dozen or so clients, it’s what we “do” for them. But what do I mean when I say that the SEO we do “is the power behind the throne?”
To explain that, please follow along here….in our mind, the various tactics and tricks, hypotheses and testings, analaysis and re-testing all add up to a succesful SEO Campaign that gets our client site’s ranked. But “behind the throne” is the real rationale that for us means that what we do is not seen by the website visitor, not known, not perceived nor for the most part not understood….a visitor finds a search engine result – clicks – and they’ve entered the lead funnel that we’ve created….and the conversion process then occurs.
For us, the Canadian SEO firm, you’d have to then perceive that what we “do” is all done, where it can’t be seen. Oh sure anyone can drill down and look at the source for a website page, and yes, that’d mean that they can see some of the on-page optimization tools that we use for our clients…but that’s only a small percentage of what we “do” to get that page to rank highly on a search engine…what we do mostly can not be seen, not be looked at, not even be extrapolated for the most part…because what we do is “behind” the view of same….hence my piece here today.
And what we do, all other SEO firms do. We’re not alone in other words, in this…we all work “behind the throne” and get client sites to rank better but what we do is hidden from view….sort of like the fellow who sharpened Wayne Gretzky’s skates or the technician who tuned Glenn Gould’s piano…we know exactly what to do. We do it to the best of our abilities…but it’s the throne- sitter – you and your site that is – that is where the action is….and we help you get there.
Agree with me here? Do you think too, that an SEO firm is always working “behind the throne” to enablle your own site to rank better…or???