Rogers & Yodle: A New Partnership?
In the last few days, Rogers – one of the countryl largest ISP and Telecom firms, announced that they will be selling Yodle’s marketing products/services to Canadian SMBs. WooHOO!
Now that’s news that is plenty interesting in that it sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada.
Yodle US has had a paid search advertising product called Sponsored, which distributes ads on search engines including Google, Yahoo!, and Bing and across a local advertising network which includes directory, local, and Yellow Pages sites. Yodle’s paid search advertising product also includes a lead tracking platform called Yodle Live and call recording for local business clients. And what else does Yodle provide, SMB campaign wise?
Well, in early 2010 Yodle launched its second product, called Yodle Organic which utilizes a set of best practices to get websites to rank on search engines for relevant keywords. In addition, this product includes local business maps listings, content creation and syndication, and social media management. And then there’s Yodle Display: In 2011, Yodle launched its first display advertising product. The first release of Yodle Display is meant for Franchise and multi-location businesses. Yodle Display uses contextual targeting on sites that have content related to an advertiser’s services and also retargeting of individuals who previously visited an advertiser’s website. And lastly, Yodle offers website creation and hosting for local businesses that purchase Yodle Sponsored or Yodle Organic.
All fine. All in the US…till now! With over 28,000+ yankee SMB clients, Yodle is now coming to Canada – a la Rogers – to take on…umm…who? Well, the target in those cross-hairs is yup, our largest seller of adverts to SMBs – our YPG/Yellow Media group! And why am I impressed with that? Rogers is already hiring too and that’s nice to see as well!
Simply put…..competition is great for SMBs and with both Rogers clout and Yodle’s know-how, that kind of competition will be great for clients. And I do mean great, eh!
And the best part….SMBs win! Now that’s something to celebrate for us Canadian SEO practitioners, eh!Google