Friday means Infographic Roundups, eh!
Ahh….Friday again…and as usual it’s been a heck of a week in SEO land! Many many small issues arise throughout a week of working on SEO Campaigns for clients and this past one was no exception. As many of you know, I visit about 200+ sites each and every morning that are news related, opinion related, blog posts, forums, bulletin boards and even still newsgroups looking for the latest “bleeding edge” SEO tactics and this weeks visits once again pointed out a few real winners!
First up today, is the great Infographic entitled “A Market for Lemons” from the terrific SEO firm Lumin Consulting…and I’m chuffed about this company! Their site is simple to look at and navigate, doesn’t “hard sell” their services yet somehow IMHO, climbs the depths of the SEO well to be right near the top for me.
The Infographic that I’m pointing you at is all about the premise that “a seller will take advantage of a buyer’s lack of knowledge…” in SEO land…and aint that the truth! Go to this amazingly spot-on graphic and read and learn what most of us real SEO practitioners already know…that the best client is an educated one!
Well worth the click, eh for SMBs to learn about Canadian SEO! I like these guys. I do and #Kudos to them for their great Infographics!
Forrester is one of those huge, multinationals that spans the globe with their research, stats, market studies and while I’m sure you too have heard of same, if you’re honestly like me, the cost of acquiring their reports is sometimes just too dang expensive. That said, I do keep an eye on what their latest releases are, and the recent launch of their report entitled “Social Media Adoption in 2011″may just mean that I’m gonna have to find the cash to get the full report! That report illustrates how consumers are using social media by applying Forrester’s Social Technographics® global classification system.
That Infographic illustrates this framework where they classify consumers into seven groups based on online activities, and consumers can fall into several different groups…and yes, a lot has changed in the world of social media. Social networking has morphed into a global phenomenon. Today, 86% of online US adults and 79% of European online adults engage with social media. And consumers in emerging markets are also on social media — not just catching up. In fact, they lead the world in social media usage and engagement. So #Kudos too to the Forrester folks….now, where can I find some extra cash this weekend, eh?
And lastly for today’s roundup is a great combo of an SEO blog post by Rand Fishkin of SEOmoz and the accompanying Infographic on a topic that should be near and dear to all SMB owners….as it’s on SEO firms and the pricing of an SEO Campaign, eh!
I couldn’t explain it any better than Rand himself on their blog page so here’s the raison d’etre -
“Near the end of December 2011, we ran a surveyon this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I’m pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.
Obviously, this data is imperfect – SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I’d be surprised if a professional surveyor found dramatically different data – there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. The data is provided below in three formats – first, some personal, high level takeaways from the survey, next an infographic from the great folks at AYTM Market Research…”
Your time will be well spent – just like your marketing budgets too, if you do click on those two links and go and read and learn about what this large survey shows concerning SEO practitioners in various countries and how our pricing models are similar and distinct too! So again, big big #Kudos to Rand and the folks over at SEOmoz for this….shows me right where “we” are in the larger scheme of all things SEO and lets me see how others do their own SEO Campaign pricings too! Cool…very cool Friday, eh?Google