Thank Gosh it’s Our Weekly Friday Wrap-Up!
Okay, the weeks almost over and we’ve seen some great new items this week that need to be shared about online marketing and of course, on SEO too! While that might seem like a daunting task, i.e. the capture of a whole week’s worth of marketing data – I must explain that with over 170+ blogs, forums, boards and polling sites read daily, it’s harder to “cut” an item out of this short Friday list than to keep them all to share…but here goes! Got your learning cap on?
Greg Sterling, I’ve never met…but I can tell you, I read his blog and articles all over the web and his pointer this week that I’d like to share first, is on a recent survey from the folks at Merchant Circle and it’s a doozy! Greg comments on both Search Engine Land via a notice there as well as an in-depth look at same on his own blog at screenwerk.com here….and the numbers are pretty significant! What Merchant Circle published is a survey and infographic of over 2500 firms involved in assessing SMBs’ perceptions of the economy and their top business challenges, the survey is a great barometer of SMB marketing attitudes and tactics.
The survey was conducted last month and received roughly 2,500 responses from SMBs drawn from Merchant Circle’s 1.6 million member database. Almost 80% (78%) were from companies with fewer than four employees. Only 1.7% of responses came from merchants with more than 50 employees. The headcount distribution of businesses in the sample is directionally consistent with US Census data.
Just under half of the respondents (48%) saw the business climate as weaker, while 52% said it was improved to varying degrees. Only 21% of these businesses said they were going to decrease marketing spending. Most were going to hold the line (57%) or increase spending (29%). The majority (63%) of these SMBs said they spent $2,500 or less on marketing annually….and you should definitely look at the charts on both the SEL blog and Greg’s too….as well as over at Merchantcircle.com! So Kudos to Greg….and you should add his blog to your daily reading list too, eh!
Did you know that Canadians – yes, us Canucks – are the world’s top video surfers? It seems that this postshows that Canada’s love affair with online video and smartphones is fuelling big growth in mobile marketing that rivals the U.S. scene, the latest research shows. Canadians consume more video on the Web than any other nationality on the planet, according to the latest figures from comScore Inc. The average Canadian spends 16.8 hours per month viewing 221 videos on the Net, topping the U.S. average of 13 hours a month spent viewing 200 videos. And 40 per cent of Canadians now own a smartphone, ranking us fourth in the world after Spain, the U.K. and Italy and ahead of fifth-place U.S., where penetration is 38 per cent, according to comScore. Both trends are feeding off of one another to drive a surge in mobile marketing in Canada, including short form video ads and teasers designed specifically for smartphones, says Jason Cowell, the creative director at Toronto marketing agency BStreet. Cool Canuck SEO!
Lastly for today, is an infographic titled “Who’s Using Google+?” – that I feel really captures the usage of the fairly new Google+ social media app…and it’s from the folks over at Flowtown, a site that I’ve pointed you to before here and here and here! This infographic (by Dan Martell) speaks directly to the users, their numbers and what I found most interesting was that after studying same, I was surprised to see that 83% of the Google+ members are inactive…..they don’t post nor it appears even drop in to look around anymore. Open only since the launch back in June, Google+ as Flowtown points out, is no Facebook killer — and the stats on this infographic show just that to be true!