Online Marketing Program: 4.0 Monitoring & Analytics Tasks
Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!
Once you have the basics “in hand,” that is you’ve at least begun the tasks that we’ve scheduled for you in this marketing program, you will find that the most stringent of tasks – monitoring those tasks, is still to come.
You will need tools to do this and while we’ve listed some of them here below, you must remember that no matter how you much data you get, you need to constantly look at that data to get the information that you can use – to tweak and change and modify all of the other factors already in place.
You will need to monitor all of the various aspects of the sales process, and yes, you will also need to tweak your Sales Conversions too. Basically, your Sales Conversion funnel breaks down into 4 main areas…
- Create an offer
- Build a call to action
- Build a landing page
- Measure, test and then tweak….
The Sales Funnel metaphor has its roots in the real world use of funnels. A large amount of liquid, or website visitors, can fit into the top wide portion of the funnel. However, as you move down toward the funnel neck, less and less opportunities can fit as those visitors thin and leave less numbers of leads. Finally those leads turn into customers, at the bottom end of the funnel and that means that you made e and offer where two parties exchange something of value.
On the chance that you might not know at any given moment exactly what your online marketing program has produced revenue stream wise – you would be wise to remember that unless you check these numbers daily, you will never know for sure!
You will of course need analytics to show you just what kind of traffic your site is receiving, what kind of conversions you’re achieving, what kind of bounce rates and click-thrus are occurring and finally, what kind of revenues you receive.
So here’s a short list of various sites that you can look over to check out what types of analytics are “out there” and most have a free or free trial period for same.
For ease of understanding what it is we’re presenting here, can be understood by our following Infographic – our Pyramid to Online Marketing Success!
What can be seen from this program is that for a website to be a successful revenue generator for any online entrepreneur or firm, is that you must remember the following mantra – “that the web is built on engagement leading to conversion.”
If you start with a great aesthetically looking, navigable website that offers up your products/services with the appropriate call to action – you will gain conversions based on the traffic that your SEO campaign brings. Add in the daily use of social media to become a respected online authority in your channel and the further reputation that comes with building your social community to reinforce and own your channel.
Which means of course, that if you use the basic foundation tasks that we’ve outlined herein, all timed as shown, that you can and you will build that revenue stream. It is truly not easy, nor for that matter is it a process that once laid out remains a constant as it changes with a regularity that is both impossible to gauge or to predict.
Staying current is perhaps one of the most persistent characteristics of an online marketer – it’s the true measure of those who are successful, and this online marketing program can help any online entrepreneur be up at the leading edge.
So follow this online marketing strategy, educate yourself and you will find that honest hard work will pay off in the end…and follow our mantra….
[def. ~ is the set of tasks that must be done on an ongoing basis where you will on a daily basis check the analytics and stats for all of the previously listed tasks. You will need to have the ability to judge the various factors that will come to light and then take action by revisiting everything from your website to your SEO campaign to your Social Media programs and then make the necessary changes to test and then adopt new tactics.]
- Jim Rudnick — MCSD
- CEO ~ KKT INTERACTIVE
- a Microsoft Certified Solution Developer
- more than 14 years of SEO experience
- with more than 23 years of web experience
- and more than 35 years of marketing communication and sales experience too!
- have worked for NY Yankees, PEP Boys, GE, The Disney Company, Canada Life, Mercedes, SAAB, Reuters and Quaker State Oil…
- built more than 400 sites…has run more than 100 SEO Campaigns
- we build sites that have had millions of hits come up on the first page in search engines and more than that – we build sites that generate new business for our clients day after day!!!
- we blog about Canadian SEO at www.canuckseo.com
Please contact the author, Jim Rudnick at firstname.lastname@example.org or (905) 667-8565Google